Psychology of Consumer Behaviour | Scoop.it

Sunday, May 31, 2009

What do Kissing and Oil have to do with each other?

Such an ethereal voice. "Fuel to ride. Burn to stay alive.To stand and wait takes fuel to light the tiniest star and fuel to start a fight. I get it from you. I get it from you."



Lovely, but oil?

Music: "Fuel" Marite Larson

Thursday, May 28, 2009

Are you an Enlightened Stupid Marketer?

Can you become a marketer, or are they born?

Prius- You thought it was just animation -It's all from somewhere else

Here's the newest feel good commercial from Prius- It's about harmony, "There's a reason for the sun shiny sky. There's a reason I'm feeling so high"




Over 1,000,000 people created by 200 extras; Nine 12 hour days- Here is how it was made



Some say it's a rip off of Apple on a Tree. You decide



I think I'll remain an apple on a tree!

And for those who want the original hippie dippy version of the song by the Bellamy Brothers in 1976 see



Everything is from some where else. Ha ha ...we are "all connected."

“Good artists copy, great artists steal” Picasso

Friday, May 22, 2009

Money Porn -Bontrust

In a world where money equals love. It all begins with the dropping of a hankie. The tagline from this one from Germany is "Making your money multiply."




Filthy Lucre!

Seasonal War - Benadryl

If you are like me, you both love and hate spring. Blood shot eyes, runny nose and a...a..a..chooo- sneezing. But the world looks great and green and flowerful...and it's warmer. Sometimes it feels like your own personal war. JWT London brings us the sights and sounds of this war.




A..a...choo!

Tuesday, May 19, 2009

Auctioning the Ad Interns on ebay

Intern Sale to highest bidder!

The new crop of 40 summer interns at Crispin Porter & Bogusky are for sale on ebay. Usually interns get minimum wage, but this crew will be topped up by the highest bidder.

The winner will get a creative presentation with strategies and recommendations done by the interns. The deal does not include any finished product.

According to John Capone at Media Post, the money is going to a good cause," the indentured servants of the corporate world, the interns themselves. They'll likely blow it on pizza, or pop, or beer, or fancy leather pants, or whatever it is kids in Miami and Boulder blow money on these days"

And who came up with the idea? "Bogusky is a bit fuzzy on how the whole auction intern thing started. "I thought it was my idea," he says. "But I heard from one of last year's interns that they suggested it, so maybe I stole the idea from them. Who knows?" (from Media Post)

Wednesday, May 13, 2009

Better Shop online?

Over the edge from Hamburg



yikes!

Cow Shake-off --Yikes!

Here is the latest from Carl's Junior-a remix of their 2007 "Cow Shake" ad. This time we see two guys in a Cow Shake-off. Cows are spanked and shook to the tune of "Disco House" by Australian Gameboy/Gamegirl.
"I'm in the kitchen, I got the blender on, I'm makin' milkshakes, I make them all night long. He's in the kitchen, he's got the blender on, he's making milkshakes. I make them all night long."



That's creepy!

Friday, May 8, 2009

Flash Mob Advertising- From Fiction to Reality -Airport Invasion

Brazilian supermodel Gisele B√ľndchen sits on a red couch in the middle of an airport, flipping the channels with a remote control. A ’spontaneous’ football game and a marching band break in. Flip! It's a weather newscast! Flip again- a war movie breaks in. Flip! It's Crouching Tiger. Flip! It's a zombie invasion.



SKY HDTV's latest ad for their campaign “TV is now real” has a cast of over 1,000 people at a cost of over $4 million. It's one expensive flash mob and a flight of fantasy.

Still I prefer the Antwerp Station flash mob just to watch the reactions of the everyday people!



For a little more there's also T-Mobile's Jan 2009- Flash Mob- Life's For Sharing



And here's a little drama in London Stansted Airport

Friday, May 1, 2009

Heinken continues the Viral- Walking Fridge

Heineken started it all with its Walk-in Fridge ad where women went wild for a walk-in closet and the men did the same for a walk-in fridge filled with Heineken.

Bavaria responded with a spoof. In Bavaria's ad as the men go wild in the walk-in fridge, the Bavaria guy goes and closes the door to lock them in, gets a Bavaria and then its time to spend with all the ladies.

Not to be out done, Heineken has created a new Walking Fridge




Wonder what Bavaria will come up with?