Thursday, February 25, 2010
From AdAge, "Women get bored easily," notes a version of the ad for Axe sibling Lynx in the U.K., which touts a "fragrance that changes."" The Unilever brand joined with London-based Face Co-Creation to recruit 25 college-age consumers to develop a fragrance that shows the Axe man can be complex -- and evolve literally over time."
The ad was created by "crowdsourcing." The men worked together for a week in 2008 in New York. They came up with the product idea, the actual product name and the basic ad concept. Five women also made up part of the group.
One investigation is based on a consumer complaint about the sensual nature of the ad.
See it here:
The second inquiry is question whether their website is encouraging excessive consumption. On the website http://www.devassa.com.br and http://bemmisteriosa.com.br Hilton slinks around in kingerie and a top hat.
According to AdAge, "The launch of the Devassa Bem Loura extension of the Devassa brand started as a TV and online teaser campaign about a mysterious blonde, and the beer marketer spread the word Bem Misteriosa on Twitter. The website featured a keyhole that grew as people tweeted #bemmisteriosa, finally revealing Paris Hilton, a celebrity guest at Carnival in the beer marketer's VIP box at the samba school parade in Rio de Janeiro"
The third investigation was launched by a Womens' Affairs group complaining that the site is sexist.
The result of the investigations so far.... lots of media attention!!!!!!
Posted by Karen H at 6:00 PM
Wednesday, February 24, 2010
Wednesday, February 10, 2010
I never thought it could have happened to me. He really was not my type at all. He was nasty bad. Smelt of old oil, greasy- totally unhealthy. He appeared out of nowhere. Just there on the page one day. Someone else was talking about him so I looked. "Oh Gawd look at that grease ball!" I said to myself. Pathetic, yuck, but then I looked deep beyond the grease and saw he had such substance, depth and purpose. OK, he didn't say much- the quiet brooding type. It wasn't long before I fell for his charm..oh Onion..oh ..oh!
That's why the onion ring has more fans than Stephen Harper!
Posted by Karen H at 6:17 PM