Thursday, April 30, 2009
Mow it! Do it! Cut it! Trim it! --Wilkinson Sword Bikini
Sometimes a girl can't help feeling a little blue. When everything's a mess,my favorite thing to do is mow the lawn, mow the lawn. Mow it! Do it! Cut it! Trim it! Some bushes are really big....
Just don't know what to say!
Just don't know what to say!
Splitting the Millennials Green-ness and price
Generate Insight has just released a survey on the Millennial generation's perceptions of Green products. The generation aged 13-29 is well educated on the issues and 79% believe it's important for companies to be green and give back to the environment.However when the 13 -17 age group was polled whether they would choose a more expensive green brand over a cheaper non green brand, 71% chose the cheaper brand. About 64% of the older group 18-29 reported they would choose the more expensive green brand.
In general, the Millennials wanted to be green but didn't want a brand choice to take too much effort or too much time. They wanted things clear, simple and not expensive.
Don't we all!
Source: Source: GenerateInsight, April 2009
Tuesday, April 21, 2009
Powerpoint Under Attack-Slidervertising!
The university market is traditionally a tough market to reach. University and college students don't watch much television; they are busy with school and fun. But they can be reached online, and they are sometimes not adverse to a little mischief.
How does a coffee company get students to not only drink more coffee but promote it to their classmates?
Enter Amsterdam's CoffeeCompany who've found a way to infiltrate Powerpoint!
It started with word of mouth buzz from the company's Baristas spilling the beans to students about the company's new website FreeCoffee4Students
All students have to do is upload one of CoffeeCompany's powerpoint slides and include it in one of their class presentations and presto- 10 free coffees! Like the slide above the slides look like coffee-stained napkins that reflect a blatant sell with a bit of humour.
From their website:
"Students, we know you're broke. We also know you like to wait till the night before to start your presentation. That's OK. You just need more coffee. ..So we're gonna give you 10 small coffees. We sponsor you. Just download one of these slides. Put it into your presentation. Have somebody in class take a picture or video of this slide...upload here."
The slides: "Drink Coffee Copy from Wikipedia'" "This next slide took me 4 cups of coffee to write" "I finished this presentation at 4 in the morning thanks to CoffeeCompany"
Amy Corr of Media Post reports, "Apparently some teachers are not thrilled about the slidevertising tactic and have banned them in their classrooms."
Spoil-sports!
Watch the reaction or non reaction during this presentation.
Monday, April 20, 2009
Screw Earth Day- "Stop wearing pants. Take a chance!"
Screw Earth Day? April 22 is Earth Day, a day that helped launch the modern environmental movement. But what does it mean if people only hug a tree one day a year. Is it enough?According to Grist Whose slogan is "A Beacon in the Smog" it's not enough at all. They are telling us to screw Earth Day.
"Too many people tokenize Earth Day, using it as an excuse to hug a tree one day and ram it with their SUV the next," Chip Giller, founder and CEO of Grist. "We say, screw that. One day is for amateurs. We can do better."
The cheeky campaign to screw Earth day celebrates Grist's 10 year anniversary and the launch of their new website grist.org.
If you want a free download of Grist's book "Wake Up and Smell the Planet: The Non-Pompous, Non-Preachy Grist Guide to Greening Your Day" or more information on how to make everyday Earth Day visit Grist
Now a little Grist TV..."Stop Wearing Pants. Take a Chance!"
Friday, April 17, 2009
Adbusters One Flag Competition
Adbusters challenged designers everywhere to create a flag that embodies the idea of global citizenship.
Here's the winner by Marc Arroyo Ortiga and his words:
"I’m from a minority nation submitted to a flag that I don’t feel, but they say it has to be mine. With this the concept of a meaningful flag changes completely and becomes a symbol of oppression. Because of this, I don’t like flags in general. For this reason the idea of creating one was personally very challenging. A flag for the idea of global citizenship, free from any establishment or language.
First I thought that a flag can’t achieve this project. It has too much symbolism in itself. It shouldn’t be a flag. But maybe, it should be a flag that doesn’t need to be a flag. It needs to be a kind of spirit that people all over the world know and understand in their own way."
Marc Arroyo Ortiga, Berlin, Germany
Thursday, April 16, 2009
Dominos -Felony charges for teen employees who fart on pizzas?
I think we have all heard what happens when teens working in fast food restaurants meet food. It isn't pretty. But it isn't everyday that they film their antics and post them on YouTube for all to see. The food is already pretty unhealthy but the extra spice here is too much.
The kids antics and video are bad enough, but watch Domino's over reaction- Felony charges.really?
The kids antics and video are bad enough, but watch Domino's over reaction- Felony charges.really?
Saturday, April 11, 2009
Sponge Bob Get Out of My Pants!
As I was fast forwarding through a PVR'd show I almost did a spit take with my tea when I saw this Burger King Sponge Bob commercial. I'll admit it made me look. Just couldn't believe my eyes!
The creepy BK's King is rapping to a remix of Sir Mix-A-Lot's 1990s hit song "Baby Got Back," with these new lyrics: "I like square butts and I cannot lie." The King raps in front of young women shaking their square butts, intercut with SpongeBob dancing. It ends with Sir Mix-A-Lot on a couch with his female admirers saying "Booty is booty."
The Campaign for a Commercial-Free Childhood (CCFC) is in an uproar about the objectification of young women and the inapropriateness of using a kids' icon in such a sexualized way. They are asking people to write to Burger King. Media Post reports Burger King's point of view,"BK points out that the Kids Meal is a "value-based offer aimed at adults" and requires an adult BK Value Meal purchase. The commercial is intended to appeal to adults who take their kids to BK, and as with all BK adult advertising campaigns, it is being shown "only during shows targeting adult audiences," the company states. The commercial "is intended to show that even adults can have fun, laugh and be silly with entertainment genres -- such as rap and pop culture icons -- that have become part of everyday life."
And if the 30 seconds ad is not bad enough see the full 2 1/2 minute music video here:
Sponge Bob get outta my pants!
The creepy BK's King is rapping to a remix of Sir Mix-A-Lot's 1990s hit song "Baby Got Back," with these new lyrics: "I like square butts and I cannot lie." The King raps in front of young women shaking their square butts, intercut with SpongeBob dancing. It ends with Sir Mix-A-Lot on a couch with his female admirers saying "Booty is booty."
The Campaign for a Commercial-Free Childhood (CCFC) is in an uproar about the objectification of young women and the inapropriateness of using a kids' icon in such a sexualized way. They are asking people to write to Burger King. Media Post reports Burger King's point of view,"BK points out that the Kids Meal is a "value-based offer aimed at adults" and requires an adult BK Value Meal purchase. The commercial is intended to appeal to adults who take their kids to BK, and as with all BK adult advertising campaigns, it is being shown "only during shows targeting adult audiences," the company states. The commercial "is intended to show that even adults can have fun, laugh and be silly with entertainment genres -- such as rap and pop culture icons -- that have become part of everyday life."
And if the 30 seconds ad is not bad enough see the full 2 1/2 minute music video here:
Sponge Bob get outta my pants!
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