Who is the best sales person? Well, OgilvyOne Worldwide wants to know. According to Rory Sutherland, advertising may have strayed too far away from salesmanship. The search will use YouTube, facebook and twitter. The winning pitch, gets the creator a three month job at OgilvyOne to help write a guide to selling in the 21st Century.
Monday, March 29, 2010
Friday, March 19, 2010
Nestle Self- Destructing! Orangutans and Palm Oil
Oh what a tangled mess Nestle has gotten itself into in the last few days. First they forced YouTube to pull the Greenpeace ad below
and then on their fan page on facebook, their moderator threatened its fans that if they didn't stop altering their logos, they would remove the images...oh what a mess when you try to mess with your fans. Oh it's ugly! Nasty posts and anti-Nestle pages and Can this Orangutan get more fans than Nestle...oh yes I think he can
A perfect case when pr goes bad!
Have a break? from Greenpeace UK on Vimeo.
and then on their fan page on facebook, their moderator threatened its fans that if they didn't stop altering their logos, they would remove the images...oh what a mess when you try to mess with your fans. Oh it's ugly! Nasty posts and anti-Nestle pages and Can this Orangutan get more fans than Nestle...oh yes I think he can
A perfect case when pr goes bad!
Wednesday, March 10, 2010
Mad Men Dolls...oh boy!
Mattel is coming out with a line of Mad Men dolls.
According to Ad Age sadly, "The dolls come with period accessories like hats, overcoats, pearls and padded undergarments, but no cigarettes, ashtrays, martini glasses or cocktail shakers."
Wednesday, March 3, 2010
Monday, March 1, 2010
Found-One Good Chair! Do you take it home?
Blue Dot wanted to know what would happen if they left perfectly good chairs in various locations. Here's what they found
Thursday, February 25, 2010
Men all you need is Axe Twist? Axe uses Crowdsourcing
Didn't you know? The axe man can evolve.
From AdAge, "Women get bored easily," notes a version of the ad for Axe sibling Lynx in the U.K., which touts a "fragrance that changes."" The Unilever brand joined with London-based Face Co-Creation to recruit 25 college-age consumers to develop a fragrance that shows the Axe man can be complex -- and evolve literally over time."
The ad was created by "crowdsourcing." The men worked together for a week in 2008 in New York. They came up with the product idea, the actual product name and the basic ad concept. Five women also made up part of the group.
From AdAge, "Women get bored easily," notes a version of the ad for Axe sibling Lynx in the U.K., which touts a "fragrance that changes."" The Unilever brand joined with London-based Face Co-Creation to recruit 25 college-age consumers to develop a fragrance that shows the Axe man can be complex -- and evolve literally over time."
The ad was created by "crowdsourcing." The men worked together for a week in 2008 in New York. They came up with the product idea, the actual product name and the basic ad concept. Five women also made up part of the group.
Paris Hilton causes a stir in Brazil-- "Very Irreverent, Very Blonde, Very Devassa?
Is Brazilian Devassa Beer commercial with Paris Hilton too sexy even for Brazil? There are currently three investigations going on in Brazil about Devassa's marketing campaign.
One investigation is based on a consumer complaint about the sensual nature of the ad.
See it here:
The second inquiry is question whether their website is encouraging excessive consumption. On the website http://www.devassa.com.br and http://bemmisteriosa.com.br Hilton slinks around in kingerie and a top hat.
According to AdAge, "The launch of the Devassa Bem Loura extension of the Devassa brand started as a TV and online teaser campaign about a mysterious blonde, and the beer marketer spread the word Bem Misteriosa on Twitter. The website featured a keyhole that grew as people tweeted #bemmisteriosa, finally revealing Paris Hilton, a celebrity guest at Carnival in the beer marketer's VIP box at the samba school parade in Rio de Janeiro"
The third investigation was launched by a Womens' Affairs group complaining that the site is sexist.
The result of the investigations so far.... lots of media attention!!!!!!
One investigation is based on a consumer complaint about the sensual nature of the ad.
See it here:
The second inquiry is question whether their website is encouraging excessive consumption. On the website http://www.devassa.com.br and http://bemmisteriosa.com.br Hilton slinks around in kingerie and a top hat.
According to AdAge, "The launch of the Devassa Bem Loura extension of the Devassa brand started as a TV and online teaser campaign about a mysterious blonde, and the beer marketer spread the word Bem Misteriosa on Twitter. The website featured a keyhole that grew as people tweeted #bemmisteriosa, finally revealing Paris Hilton, a celebrity guest at Carnival in the beer marketer's VIP box at the samba school parade in Rio de Janeiro"
The third investigation was launched by a Womens' Affairs group complaining that the site is sexist.
The result of the investigations so far.... lots of media attention!!!!!!
Wednesday, February 24, 2010
Man's Last Stand and the Comebacks!!!
As seen in the Superbowl 2010
And the Ladies Respond Parody Alert!!!
Revenge is sweet...but the marketer's knew this would happen.
(thanks to student Katerina K for the lead to these!)
And the Ladies Respond Parody Alert!!!
Revenge is sweet...but the marketer's knew this would happen.
(thanks to student Katerina K for the lead to these!)
Wednesday, February 17, 2010
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