Almost a million and a half views in 5 days the video "How to hack video screens on times square" is probably something we'd all like to believe.
For all those who want to believe it's true, think again. James Perceley and Michael Krivicka founders of Thinkmondo produced the video to promote the new movie Limitless. The video does not mention the movie. According to the Tanzina Vega's NY Times article Viral Videos Catch On That Only Hint of Sponsor's Purpose, marketers want to attract viewers on social nets without overtly pushing products.
In the video the man hacking the billboard buys a red balloon to which he attaches his hacking device. The balloon floats across a video trailer for the film Limitless and changes its content.
Read more in the NYTimes article here.
Friday, March 18, 2011
Thursday, March 17, 2011
Augmented Reality Angels Fall from Sky
If there really were angels would they really all look like this?
And here they are falling from the sky in Victoria Station
And here they are falling from the sky in Victoria Station
Thursday, March 3, 2011
No escape. They'll read your face! It's called Affective Computing
According to Media Post, Forbes.com plans to release a face recognition app this week. Those using the app will view video ads and turn on their webcams. Forbes will be able to tell participants reaction through the facial recognition software.The software developed by Affectiva and MIT Media Labs was originally developed to help those who have difficulty recognizing emotion.
Marketers can use the software to make changes to potential ads, and gaming companies could use it to ramp up a game if it appeared the user was losing interest.
Here it comes affective computing.
Sunday, February 20, 2011
Monday, February 14, 2011
Saturday, February 12, 2011
What's Super in SuperBowl-- May the Force be With You
The verdict is in, nostalgia and cute beat rude and risque at the 2011 ad Superbowl. Volkswagen's The Force with over 27 million views on YouTube and over 10 million before the game itself was in a league by itself. According to AdAge that kind of free media is worth over $500,000 against the $3 million cost of the 30 second ad on the Superbowl. And that doesn't include the value of news coverage.
One Nielson poll places it as most liked but it wasn't in the top 10 of most recalled ads after the game.
Read more about the Superbowl ads at AdAge
One Nielson poll places it as most liked but it wasn't in the top 10 of most recalled ads after the game.
Read more about the Superbowl ads at AdAge
Sunday, January 30, 2011
Friday, January 28, 2011
Thursday, January 27, 2011
Supermarket Inc-Inside a $500 Billion Money Machine
On CNBC tonight 9 pm EST (Jan 27,2011) the documentary Supermarket Inc. with repeat showings Saturday, January 29th at 7pm EST and Sunday, January 30th at 10pm EST
From heat maps that track your travels through the aisles to placing sought after items in distant places, supermarkets are pulling out the arsenal to watch, follow, analyze and entice you to buy more.
From heat maps that track your travels through the aisles to placing sought after items in distant places, supermarkets are pulling out the arsenal to watch, follow, analyze and entice you to buy more.
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