Any wonder that the Diva goes all Diva over Cadbury

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Is it at all surprising that Naomi Campbell is threatening to sue Cadbury over this ad?

But did you immediately know the reason?

According to Ad Week Campbell is saying it is upsetting to be described as chocolate.
Cadbury claims the ad is no longer running.

Shelf Appeal- Is it the Words, the Colour, the Shapes or the Symbols?

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According to Terri Goldstein in Media Post, it's not the Words! Terri reports that studies show words are the least important factor. It takes a consumer about 5 seconds to locate and choose a product.

Here's the order of attraction:

1. Colours (enhances visibility)
   
2. Shapes ( signal quality)
   
3. Symbols ( Think Nike Swoosh)
4. Words ( Best is when they focus on one competitive advantage)
   

Read more here Media Post

Femme-o-Matic

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So artful..so offensive!

Cadbury Glass Half Full is Half Empty

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We've seen the gorilla and the eyebrows, but Monks? What do you think? Has Half Full Productions turned Half Empty?

Cadbury- Latest Viral attempt

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It's not quite a Gorilla drumming or wacky eyebrows.

Reporters Without Borders Make Dictators Speak Truth

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Press campaign for Reporters without Borders that makes Dictators speak the truth about what is going on in their countries with the use of simple augmented reality.



The campaign was created by Publicis Brussels

A Toronto Art Director you have to Love

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Art Director Sean Ohlenkamp's created a unique anniversary gift for his wife.

American Airlines Flash Mob Post- Be careful what you ask for.

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When American Airlines wanted to announce 10 new destinations out of Los Angeles, a flash mob sounded like a great idea. Forty dancers put smiles on many faces.



But once the video was posted on YouTube, AA opened up the comments by asking what type of video content everyone would like AA to produce.

The top comment posted by Feralnerd reads,

"I have a ZANY wacky social media idea for you! It's pretty out there but here goes: what if you got people to fly with you by...having better service, and lower prices? WHAT A WACKY GIMMICK THAT WOULD BE!"

Foursquare-Check in for Food for Fido

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Foursquare conditions dog masters to check-in for Dog food