Psychology of Consumer Behaviour | Scoop.it

Wednesday, August 31, 2011

Solution to being beaten= Go to salon for new Hairdo


Fluid Hair Salon reacts to outrage about the "Look good in all you do" ad above by posting a response on its website. Here's part of their response:

"In response to the recent controversy regarding one of the ads from our “Look Good In All You Do” campaign, we launched over the past year, we respect everyone’s right to their interpretation of what they perceive the message to be. Similar to music videos, works of art, media, books, the ads were our interpretation of a particular “art form” – we are a Hair and Beauty Salon – our business is to make people “LOOK GOOD”. Is it cutting edge advertising? Yes. Is it intended to be a satirical look at real life situations that ignites conversation and debate? Of course. Is it to everyone’s taste? Probably not."

Hard to imagine satire in abuse

Wednesday, August 10, 2011

Buttvertising - Coming to a butt near you!


It's a gamble that Betfair (the gambling company) is willing to take. They are betting that you'll take out your smart phone and focus it squarely on the butts of two British beach-volleyball champs- Zara Dampney and Shauna Mullin. Adweek reports that the gals are getting a five-figure deal for the placement of the QR codes on their backsides.

Is it odd that the gals previously complained about people sexualizing beach volleyball?

What it says- what it means!


Wednesday, August 3, 2011

How to Milk the Interesting out of Milk

Milk, you have to admit it's a bit boring. How to make it interesting? Ask the Brits at Wieden London who ask us, "Who First Thought to Milk a Cow?"

Tuesday, July 26, 2011

Monday, July 25, 2011

Showdown at the Old Spice Corral

Just when you thought they were off the rail using Fabio, Old Spice brings out the duel.
Guy with hair vs Mustafa.. Are you kidding me? MUSTAF no question!






Mano a Mano in el bano July 26 noon http://youtube.com/oldspice

After 4 days and many many video, the winner of course is the Original Old Spice Guy!



See more here

Saturday, July 23, 2011

Meant for Viral; Skittles Newlywed X-Rated

Definitely X Rated and not meant for TV, this "spec ad" by Cousins and not approved by Skittles is really all about the Viral.



Oh my oh my

The disclaimer on the website SharetheRainbows.com says it's " a digital parody of the Skittles brand" and uses "the visual language of Skittles for the purpose of satire...The video is in no way associated with Skittles...the content of this website should in no way be construed as factual or defamatory..is intended for mature audiences and should not be accessed by persons under 18."

Saturday, July 16, 2011

Friday, July 15, 2011

Strange Blast- Vivident Gum

Strange Italian gum commercial for Vivident Blast.




Doesn't make me want to chew gum, but maybe I'm just not in the target market..thank goodness!