Parody Alert! Walk-in Fridge -It's official; it's a Meme

A couple of months ago Heineken came out with their walk-in fridge commercial that has quickly garnered over a million and a half views on YouTube. If you haven't seen the original here it is



It wasn't long before the parodies came. Here's one from Bavaria



What it says..What it means?
Imitation is the sincerest form of flattery? Why think up our own idea when you can ride on the coat tails of another?