What's the difference between what people, or things created by people,say and what they mean? Why is that difference often so great? This blog about media,the psychology of consumer behaviour, visual communications,and the strange cultural history of advertising will investigate what things say and what they mean and what that says about the strange strange world that is us.
Friday, November 5, 2010
122 seconds=122 years Hovis
Depicting 122 years of history the British Hovis commercial created by Cossette group's Miles Calcraft Briginshaw Duffy, increased sales by 14% or $145 million in extra profit. It was the Grand Prix winner of UK's Institute of Practitioners in Advertising Awards November 2010.
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