What's the difference between what people, or things created by people,say and what they mean? Why is that difference often so great? This blog about media,the psychology of consumer behaviour, visual communications,and the strange cultural history of advertising will investigate what things say and what they mean and what that says about the strange strange world that is us.
Tuesday, May 31, 2011
Any wonder that the Diva goes all Diva over Cadbury
Is it at all surprising that Naomi Campbell is threatening to sue Cadbury over this ad?
But did you immediately know the reason?
According to Ad Week Campbell is saying it is upsetting to be described as chocolate.
Cadbury claims the ad is no longer running.
Sunday, May 22, 2011
Shelf Appeal- Is it the Words, the Colour, the Shapes or the Symbols?
According to Terri Goldstein in Media Post, it's not the Words! Terri reports that studies show words are the least important factor. It takes a consumer about 5 seconds to locate and choose a product.
Here's the order of attraction:
Here's the order of attraction:
- Colours (enhances visibility)
- Shapes ( signal quality)
- Symbols ( Think Nike Swoosh)
- Words ( Best is when they focus on one competitive advantage)
Thursday, May 19, 2011
Wednesday, May 18, 2011
Cadbury Glass Half Full is Half Empty
We've seen the gorilla and the eyebrows, but Monks? What do you think? Has Half Full Productions turned Half Empty?