According to Terri Goldstein in Media Post, it's not the Words! Terri reports that studies show words are the least important factor. It takes a consumer about 5 seconds to locate and choose a product.
Here's the order of attraction:
- Colours (enhances visibility)
- Shapes ( signal quality)
- Symbols ( Think Nike Swoosh)
- Words ( Best is when they focus on one competitive advantage)
Read more here
Media Post
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