What's the difference between what people, or things created by people,say and what they mean? Why is that difference often so great? This blog about media,the psychology of consumer behaviour, visual communications,and the strange cultural history of advertising will investigate what things say and what they mean and what that says about the strange strange world that is us.
Wednesday, August 10, 2011
Buttvertising - Coming to a butt near you!
It's a gamble that Betfair (the gambling company) is willing to take. They are betting that you'll take out your smart phone and focus it squarely on the butts of two British beach-volleyball champs- Zara Dampney and Shauna Mullin. Adweek reports that the gals are getting a five-figure deal for the placement of the QR codes on their backsides.
Is it odd that the gals previously complained about people sexualizing beach volleyball?
What it says- what it means!
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