Psychology of Consumer Behaviour | Scoop.it

Thursday, February 9, 2012

Friday, January 6, 2012

Brand Me! Heineken U Code--QR Code Campaign




This video is a case study showing Heineken's campaign on Heineken Open'er Festival.

A Tough guy takes on heart

100 Things to watch in 2012 by JWT

JWT: 100 Things to Watch in 2012
View more presentations from JWTIntelligence

Tuesday, November 29, 2011

CBC Smackdown! Some Things are Worth Fighting For



What it says, what it means..Fight for What you believe in

Thursday, September 15, 2011

How to Sell Juice in Russia?



Tagline says:"Glamour is for fools. Vitamins are for people."
Say what?

Wednesday, September 14, 2011

Stating the Obvious?


Signs for condoms?

Thursday, September 8, 2011

Quebec Billboard is Magic

How do you promote a magic festival? Well, with magic of course!

Wednesday, August 31, 2011

Solution to being beaten= Go to salon for new Hairdo


Fluid Hair Salon reacts to outrage about the "Look good in all you do" ad above by posting a response on its website. Here's part of their response:

"In response to the recent controversy regarding one of the ads from our “Look Good In All You Do” campaign, we launched over the past year, we respect everyone’s right to their interpretation of what they perceive the message to be. Similar to music videos, works of art, media, books, the ads were our interpretation of a particular “art form” – we are a Hair and Beauty Salon – our business is to make people “LOOK GOOD”. Is it cutting edge advertising? Yes. Is it intended to be a satirical look at real life situations that ignites conversation and debate? Of course. Is it to everyone’s taste? Probably not."

Hard to imagine satire in abuse