Thursday, February 9, 2012
Friday, January 6, 2012
Brand Me! Heineken U Code--QR Code Campaign
This video is a case study showing Heineken's campaign on Heineken Open'er Festival.
100 Things to watch in 2012 by JWT
JWT: 100 Things to Watch in 2012
View more presentations from JWTIntelligence
Tuesday, November 29, 2011
CBC Smackdown! Some Things are Worth Fighting For
What it says, what it means..Fight for What you believe in
Thursday, September 15, 2011
How to Sell Juice in Russia?
Tagline says:"Glamour is for fools. Vitamins are for people."
Say what?
Wednesday, September 14, 2011
Thursday, September 8, 2011
Wednesday, August 31, 2011
Solution to being beaten= Go to salon for new Hairdo
Fluid Hair Salon reacts to outrage about the "Look good in all you do" ad above by posting a response on its website. Here's part of their response:
"In response to the recent controversy regarding one of the ads from our “Look Good In All You Do” campaign, we launched over the past year, we respect everyone’s right to their interpretation of what they perceive the message to be. Similar to music videos, works of art, media, books, the ads were our interpretation of a particular “art form” – we are a Hair and Beauty Salon – our business is to make people “LOOK GOOD”. Is it cutting edge advertising? Yes. Is it intended to be a satirical look at real life situations that ignites conversation and debate? Of course. Is it to everyone’s taste? Probably not."
Hard to imagine satire in abuse
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