Psychology of Consumer Behaviour |

Friday, December 24, 2010

Totally Sexist Christmas

Steve Smith from Media Post says."Actually "The Cup-Size Choir" might just be another flash in the pan viral video if not for the kind of follow-through that more streaming media should try. Follow the direction at the end of the clip to go to and you can click through to the full interactive Monty, so to speak. You get to play the ladies. Just tap the middle row of keys to activate any of the seven, um instruments. You can even record your tune and share it. There is a bit of a lag between clicks or key presses and the tone, but after a little practice you will get the hang of it. And the ladies never seem to get annoyed."

Wednesday, December 22, 2010

Tuesday, December 14, 2010

Naughty Viral- Spins sex for success

One of AdAge's top ten virals of 2010

Saturday, December 11, 2010

Smoke The Convenient Truth

The winner of Slideshare's best presentation


My amazing students' work!

Greenwashing from Andrew Lauder on Vimeo.

Tuesday, November 30, 2010

Love: Fact, Fiction or viral?

Posted October 24, 2010 the love story of Frank and Kasey. Boy plans marriage proposal. Girl on bridge in Central Park, band sets up and plays girl's favourite song- Stand By Me. Boy in rowboat below calls out to his love-proposes, throws ring to girl. Girl runs down to boat and they row away.

Oh if life were so sweet...some thought it was an iPhone viral ad, but no- it's for Thinkmodo, a company launching next January. The company marketing the potential of viral videos.

The success of the fake proposal video according to the company's founder Micheal Krivicka proved you can create a viral that appeals to men and women. Says Krivicka, “The field of viral videos is constantly changing and new trends are born every day,” he says. “With these particular findings we want to show advertisers that one video can target men and women. Separate campaigns are not needed.”

Conclusion- Love more fiction than fact; fantasy trumps reality; winner-slick hoo

Se Mashable for more information

Guerrilla Gone Bad -P&G Abandon Abandoned Boxes

Everybody loves a guerrilla campaign except maybe the police, the public, and the bomb squad!

P&G's recent promotion "P&G Faustao Airplane" in Brazil had wooden crates appearing in unexpected spots around Rio and other cities. The crates were intended to show that the airplane was full of prizes and some were falling from the plane.

When are people going to learn, what we all know- unattended packages are not things we want to see!

Rio's police proceeded to close off the streets, and call in the bomb squad. The crates were empty, of course.
The company has canceled more distribution of unattended boxes.

To make matters worse the promotions company had applied for a permit for the boxes but didn't get one, and the police are contemplating taking action to have the company pay for police costs.

But alas, the show must go on says P&G who is continuing the campaign and promising to land planes with prizes at winner's houses.

Thursday, November 25, 2010

Voting was never like this- It's Orgasmic!

A video from Spain by the Young Socialists In Catalonia,.

Clearly, they are passionate about voting!

Sunday, November 21, 2010

F'n Predictable!

Nothing warms me up like Effen by the fire?

There's nothing more satisfying than Effen on a plane?

Everybody enjoys Effen in the penthouse?

Saturday, November 20, 2010

Absolut Movies and bus stops

Lemon, lemon everywhere

Johnnie Walker The Man Who Walked Around the World

Walking can be fascinating...we like to follow the journey

Friday, November 5, 2010

122 seconds=122 years Hovis

Depicting 122 years of history the British Hovis commercial created by Cossette group's Miles Calcraft Briginshaw Duffy, increased sales by 14% or $145 million in extra profit. It was the Grand Prix winner of UK's Institute of Practitioners in Advertising Awards November 2010.

Worse than the Truman Show- Control TV

If you remember the Truman show, you may have felt for poor Truman when he found out his whole life was a manufactured reality show that everyone knew about except him. We cheered as he made his attempt to escape to the "real world."

But what kind of real world did he escape to?

Here we are in 2010. Welcome to ControlTV where Tristan Couvares is a willing lab rat living his crowd sourced life in full 24/7 camera view...all sponsored by Ford, Sprint and Snickers. Needless to say there is a lot of candy bar eating no matter what the audience votes on him to do. And there's a lot of voting- voting on everything from getting a haircut to who he dates and of course making him do embarrassing things.

According to Steve Smith in Media Post, "Tempting as it is to deride the premise and the level of surveillance the show imposes on this character, there is something about this entire enterprise that embodies the state of digital media in all of our lives .. aren't many people starting to use the social network online as a kind of crowd-sourced advisory and surveillance mechanism... checking in with one another, giving and asking advice...For a generation of twenty-somethings ... the social network is serving as that surrogate adviser, the always-on second opinion."

Tuesday, November 2, 2010

Psychographics: Watch what you watch!

People who watch Mad Men are creative, liberal, more dreamer than realist. People who watch The Office think they are superior. Rebels watch Family Guy..and not very creative people watch The Biggest says Mindset and their psychographic data.

Read more about what shows you watch mean and what products they say you might buy on Ad Age

Call me a dreamer!

Friday, October 22, 2010

Mini Getaway-Augmented Reality Game

MINI Stockholm has launched a mobile augmented reality hunting game to promote the MINI Countryman. Players hunt a virtual MINI on their mobile phones, catch it and run as fast as they can to prevent others from taking it. The first player to have the car in his/her possession for a week wins a real Mini Countryman.

Sunday, October 17, 2010

Viral- Atomic Tom-Apple Ad?

Out of nowhere comes Atomic Tom. Claiming they had their instruments stolen, they decided to just depend on voice and music generated on iPhones and perform on the B train in New York.

Great story...true???? Does it matter?
Now we know Atomic Tom and of course iPhones.

Saturday, October 2, 2010

Virgin Airlines 2010- It's a new day, or is it?

The song for the new Virgin Airlines says, "It's a new dawn; it's a new day." but it's still all about sex! steamy..steamy

Tuesday, September 28, 2010


Skyy vodka's sex with a bottle campaign is getting some people all hot and bothered.

In defense their marketing director Maura McGinn says. "We're an adult product consumed mostly in the evening and in flirtatious situations."

The U.S. Distilled Spirits Council's advertising code says: "Beverage alcohol advertising and marketing materials should not rely upon sexual prowess or sexual success as a selling point for the brand."

Somebody wants attention, and somebody is getting it.

Wednesday, September 22, 2010

Advertisers want to CAPTCHA you!

You've probably experienced these strange distorted words when you want to go deep into a website. Called CAPTCHAs an acronym for Completely Automated Public Turing test to tell Computers and Humans Apart that's pretty much what they do-make sure you are a human.

I have to admit, I often have to go through several different CAPTCHAs before I get the right answer so I wonder if I'm less human or a little computer.

One thing for sure, when you try to solve one of these things your attention is focused, and that is precisely why advertisers want to get into the CAPTCHA.

Adage reports that Solve Media has created a technology that would allow advertisers words or names into the CAPTCHA. The new style of ad is called a type-in.

To the naked eye they are easy to read compared to the old style, but apparently there are variations in pixilation and no two will be identical.

No space is sacred.

Read more at AdAge

Saturday, September 18, 2010

Thursday, September 16, 2010

Google Instant- Bob Dylan

Is this selling out? Or is it keeping your image current, and attaching yourself to new media and new markets?

Wednesday, September 15, 2010

OnStar..No escape from Facebook status update!

Well, you can't talk on your cell phone while driving without a hands free connection so you certainly shouldn't be texting an update to your facebook status on your cell while driving.

However, you wont need to go through status update withdrawal while driving if you have OnStar 's next generation in-vehicle technologies that will support audio Facebook statuses and SMS messages.

You'll be able to hear your facebook and text messages and respond verbally. The system will transcribe your voice to text.

They call it "responsible connectivity"---really? How about just paying attention to driving?

Read more on Mashable

Monday, September 13, 2010

YouTube Time Machine

Travel back in time as far back as 1860. Select your area of interest from video games, television, commercials, current events, sports, movies and music and YouTube Time Machine will take you there.

Sunday, September 12, 2010

QR Codes-Simple Augmented Reality

QR codes are examples of very simple augmented reality. Widely used in Japan and Europe for several years they are beginning to be seen and used all over North America. View the video I created below:

The Tokyo N Building covered in QR codes is designed so passers-by can read the changing codes and get information via sites like Twitter. More in depth info like specials available in stores, who is tweeting and what they are tweeting comes from an iPhone app.

N Building from Alexander Reeder on Vimeo.

For more see:

Meme me Up Scotty!

Saturday, September 11, 2010

Friday, September 10, 2010

Hunter Shoots a Bear--or does he?

A little interactive (Swear Alert) To get full interaction double click and view on YouTube

Ikea- Cats

The ad from Mother London-- 100 cats let loose in Ikea

The Making of...

Weetabix Anthropomorphism

Animals are recommending chocolate wWetabix

Wednesday, August 18, 2010

The BWN- The Bored at Work Network and Making things go Viral

Jonah Peretti CEO of Buzzfeed and co-founder of Huffington Post says the way to get something to go viral is to appeal to the powerful BWN (The Bored at Work Network). They are the ones who make things go viral while they are on facebook, twitter, instant messaging while they should be working.

One key is to create something simple, easy to share and has a social aspect. According to Peretti the web is "ruled by maniacs" who express their personality disorders. It's not couch potatoes who rule the web-"crazy people do."

See his presentation below:

Jonah Peretti Viral Meetup Talk

Tuesday, August 3, 2010

Minority Report Billboards on the way

Billboards are being developed that use facial recognition software and RFID technology to create tailor made ads to passers-by like those in the Tom Cruise film Minority Report.

Claims are specific targeting will eliminate unwanted messages. It would work through the use of RFID chips that have encoded information about an individual. As a person approached, the board would have access to person's buying profile.

According to Richard Gray in the UK Telegraph, "The billboards are being developed as part of IBM's Smarter Planet programme that aims to use technology to make people's lives easier and more efficient. Engineers in Japan have already developed a billboard that is capable of identifying a shopper's age and gender as they walk past to offer them products that are more accurately suited to them. The signs, developed by Japanese electronics company NEC, use basic facial recognition software and cameras to determine if someone is male or female and their rough age range before showing an advert that matches their demographic."

See more here

Sunday, July 25, 2010

He Came, he Saw and he Conquered-Old Spice Guy

He was a success when he was just in a commercial but when he hooked up with Twitter and Facebook and other social nets and answered specific questions, he went intergalactic. Here he says good bye...he's off to search for the answers to the Bermuda Triangle and of course he remains ridiculously handsome!

According to Jeff Neff of Ad Age, "Mr. Mustafa's 186 highly publicized personalized response videos earlier this month, which generated more than 34 million aggregate views and a billion PR impression in a week, according to P&G. In a single week, views of the personalized ads surpassed the nearly 29 million viral video views of Mr. Mustafa's four TV ads since February.

As of July 18, Old Spice, with 94 million views, had become the No. 1 all-time most-viewed sponsored channel on YouTube, Mr. Norton said. Old Spice had eight of the top 11 most-popular videos on YouTube on July 16. In the six days following the start of Mr. Mustafa's personalized videos, he reached more than 100 million followers." ( )

Read more on the campaign in MediaPost Could 'Old Spice Guy' Mean a Coming of Age for Digital or the Ad Age article

Saturday, June 19, 2010

Strange but true-sadly- bad, bad ads

How many levels of wrong?

Watusi? Sugar?

Watch it the coffee is hot!

Never met her!

Getting the baby liquored-up

Betsey-Wetsy didn't believe it

Sunday, June 6, 2010

Saturday, June 5, 2010

Mobile Boarding Pass promotion-FAIL

What not to do when you are promoting your mobile boarding pass- have the world's most wanted man as your poster boy for frequent flyers!

Gate may kidding!

A British Airways investigation is under way to see who put Osama on the pass..silly prank or disgruntled employee?
See more here Bin Laden Boarding Pass

Saturday, May 29, 2010

e=MC2 ---GM Sued He said/She said

The Israeli University that holds the rights to Einstein's image has filed a lawsuit against GM for using the image of Einstein and buffing the E-man up for a People magazine ad with the line, "Ideas are sexy too."

A spokesperson from GM claims that they paid for the rights.

The ad ran in November, the suit comes in May. Result: Buzz for GM

Dulux Let's color project

Euro RSCG London created a series of events in the U.K., France, Brazil and India. In each country participants transformed private and public space with paint.

Let's Colour India Documentary

The Huggie kid gets swagger

"I poo in blue" ha ha

Well..Eat my Logo!

According to USA Today, the NBA is about to put its logos on just about everything including food! Yes that's right your pizza may come with its very own NBA team logo and they say it is edible..yum! A special toaster for $34.99 will brand your toast..might be fun when your team is truly done.

Tuesday, May 18, 2010

Friday, May 14, 2010

Toyota Swagger

Will it make people forget Toyota's troubles?

Thursday, May 6, 2010

When Sap sells -John Lewis

UK department store John Lewis tugs at the heart strings

but is it plagiarism? You decide

This one is from 2007

not quite as nice as this one from 2008

Thursday, April 29, 2010

Heineken Men with Talent?

The follow up to the internet fridge..more stereotypes

Friday, April 16, 2010

The Bad Old Days

Some ads are just wrong

Thursday, April 1, 2010

Improv Everywhere..First there was no pants no underwear

Yeah, it's April Fool's day...but when you read the youtube comments..some people...d'oh!

Monday, March 29, 2010

Sell this brick

Who is the best sales person? Well, OgilvyOne Worldwide wants to know. According to Rory Sutherland, advertising may have strayed too far away from salesmanship. The search will use YouTube, facebook and twitter. The winning pitch, gets the creator a three month job at OgilvyOne to help write a guide to selling in the 21st Century.

Friday, March 19, 2010

Nestle Self- Destructing! Orangutans and Palm Oil

Oh what a tangled mess Nestle has gotten itself into in the last few days. First they forced YouTube to pull the Greenpeace ad below

Have a break? from Greenpeace UK on Vimeo.

and then on their fan page on facebook, their moderator threatened its fans that if they didn't stop altering their logos, they would remove the images...oh what a mess when you try to mess with your fans. Oh it's ugly! Nasty posts and anti-Nestle pages and Can this Orangutan get more fans than Nestle...oh yes I think he can

A perfect case when pr goes bad!

Wednesday, March 10, 2010

Mad Men Dolls...oh boy!

Mattel is coming out with a line of Mad Men dolls.

According to Ad Age sadly, "The dolls come with period accessories like hats, overcoats, pearls and padded undergarments, but no cigarettes, ashtrays, martini glasses or cocktail shakers."

Wednesday, March 3, 2010

Monday, March 1, 2010

Found-One Good Chair! Do you take it home?

Blue Dot wanted to know what would happen if they left perfectly good chairs in various locations. Here's what they found

Blu Dot Real Good Experiment from Real Good Chair on Vimeo.

Thursday, February 25, 2010

Men all you need is Axe Twist? Axe uses Crowdsourcing

Didn't you know? The axe man can evolve.

From AdAge, "Women get bored easily," notes a version of the ad for Axe sibling Lynx in the U.K., which touts a "fragrance that changes."" The Unilever brand joined with London-based Face Co-Creation to recruit 25 college-age consumers to develop a fragrance that shows the Axe man can be complex -- and evolve literally over time."

The ad was created by "crowdsourcing." The men worked together for a week in 2008 in New York. They came up with the product idea, the actual product name and the basic ad concept. Five women also made up part of the group.

Paris Hilton causes a stir in Brazil-- "Very Irreverent, Very Blonde, Very Devassa?

Is Brazilian Devassa Beer commercial with Paris Hilton too sexy even for Brazil? There are currently three investigations going on in Brazil about Devassa's marketing campaign.

One investigation is based on a consumer complaint about the sensual nature of the ad.

See it here:

The second inquiry is question whether their website is encouraging excessive consumption. On the website and Hilton slinks around in kingerie and a top hat.

According to AdAge, "The launch of the Devassa Bem Loura extension of the Devassa brand started as a TV and online teaser campaign about a mysterious blonde, and the beer marketer spread the word Bem Misteriosa on Twitter. The website featured a keyhole that grew as people tweeted #bemmisteriosa, finally revealing Paris Hilton, a celebrity guest at Carnival in the beer marketer's VIP box at the samba school parade in Rio de Janeiro"

The third investigation was launched by a Womens' Affairs group complaining that the site is sexist.

The result of the investigations so far.... lots of media attention!!!!!!

Wednesday, February 24, 2010

Man's Last Stand and the Comebacks!!!

As seen in the Superbowl 2010

And the Ladies Respond Parody Alert!!!

Revenge is sweet...but the marketer's knew this would happen.

(thanks to student Katerina K for the lead to these!)

Wednesday, February 17, 2010

Wednesday, February 10, 2010

An Onion Ring more Popular than a PM

I never thought it could have happened to me. He really was not my type at all. He was nasty bad. Smelt of old oil, greasy- totally unhealthy. He appeared out of nowhere. Just there on the page one day. Someone else was talking about him so I looked. "Oh Gawd look at that grease ball!" I said to myself. Pathetic, yuck, but then I looked deep beyond the grease and saw he had such substance, depth and purpose. OK, he didn't say much- the quiet brooding type. It wasn't long before I fell for his charm..oh Onion..oh ..oh!

That's why the onion ring has more fans than Stephen Harper!

Monday, February 8, 2010

Superbowl 2010

Talking about My Generation

Google Parisian Love

Involvement- Are you engaged? Will it work

Snicker's Betty White
Who are you?

Friday, February 5, 2010

Nolan's Cheddar -Kind of Gruesome

CEO resigns on Twitter

The shape of things to come?

Chief Executive Officer of Sun Microsystems, Jonathan Schwartz resigned Thursday with a haiku in a less than 140-characters on Twitter.

Thursday, February 4, 2010

Monday, February 1, 2010

Bored with your Snuggie?

Now it's the wearable towel..oh no save us!

Friday, January 22, 2010

The Hog Shop

Strange products from The Hog Shop

Cookie Cutters to make fetal bites shaped like embryos....ooh I don't want to eat them!

Che-a-pet....No..what are they doing with my Che!

Poor Santa!

This one might be useful

Wednesday, January 20, 2010

Stop Babies and Puppies

The ad guys have banded together against Babies and Puppies with a new website

They say,
"There is a menace taking over the ad industry. They require diapers. They have silly wet noses. They are babies and puppies. Combined, they represent the malignant core of all advertising cliches.Our only hope of ending their ruthless insurgence is you."

Check out the site...but gee those puppies and babies are cute!

I hate Coke but this was smart

Friday, January 15, 2010

Join the's like a video game

They make it look like so much fun

Flash Mob? No- Flesh Mob!

To protest the proposed usage of so-called naked scanners at airports Germany's Pirate Party organized a Flesh Mob. Bodies were printed with slogans like, "Be a good citizen-drop your pants/"

Monday, January 11, 2010

Vintage Ad Browser---Lest we forget

Found this great resource for old ads called The Vinatage Ad Browser. Ads are sorted by decade and category. Here are a few from the gender area--Oh Boy

From 1893

From 1819 Howard Christie's Famous Christie Girl tells men to join the navy. So popular in WWI they used it to recruit in WWII

1930s reminding us we stink!

1939- Still Stinky

My goodness I need my vitamins too

Better Buy the right wonder I'm single

Lie down, lie down?

It's the 60s

Woe is me