Psychology of Consumer Behaviour |

Tuesday, November 30, 2010

Love: Fact, Fiction or viral?

Posted October 24, 2010 the love story of Frank and Kasey. Boy plans marriage proposal. Girl on bridge in Central Park, band sets up and plays girl's favourite song- Stand By Me. Boy in rowboat below calls out to his love-proposes, throws ring to girl. Girl runs down to boat and they row away.

Oh if life were so sweet...some thought it was an iPhone viral ad, but no- it's for Thinkmodo, a company launching next January. The company marketing the potential of viral videos.

The success of the fake proposal video according to the company's founder Micheal Krivicka proved you can create a viral that appeals to men and women. Says Krivicka, “The field of viral videos is constantly changing and new trends are born every day,” he says. “With these particular findings we want to show advertisers that one video can target men and women. Separate campaigns are not needed.”

Conclusion- Love more fiction than fact; fantasy trumps reality; winner-slick hoo

Se Mashable for more information

Guerrilla Gone Bad -P&G Abandon Abandoned Boxes

Everybody loves a guerrilla campaign except maybe the police, the public, and the bomb squad!

P&G's recent promotion "P&G Faustao Airplane" in Brazil had wooden crates appearing in unexpected spots around Rio and other cities. The crates were intended to show that the airplane was full of prizes and some were falling from the plane.

When are people going to learn, what we all know- unattended packages are not things we want to see!

Rio's police proceeded to close off the streets, and call in the bomb squad. The crates were empty, of course.
The company has canceled more distribution of unattended boxes.

To make matters worse the promotions company had applied for a permit for the boxes but didn't get one, and the police are contemplating taking action to have the company pay for police costs.

But alas, the show must go on says P&G who is continuing the campaign and promising to land planes with prizes at winner's houses.

Thursday, November 25, 2010

Voting was never like this- It's Orgasmic!

A video from Spain by the Young Socialists In Catalonia,.

Clearly, they are passionate about voting!

Sunday, November 21, 2010

F'n Predictable!

Nothing warms me up like Effen by the fire?

There's nothing more satisfying than Effen on a plane?

Everybody enjoys Effen in the penthouse?

Saturday, November 20, 2010

Absolut Movies and bus stops

Lemon, lemon everywhere

Johnnie Walker The Man Who Walked Around the World

Walking can be fascinating...we like to follow the journey

Friday, November 5, 2010

122 seconds=122 years Hovis

Depicting 122 years of history the British Hovis commercial created by Cossette group's Miles Calcraft Briginshaw Duffy, increased sales by 14% or $145 million in extra profit. It was the Grand Prix winner of UK's Institute of Practitioners in Advertising Awards November 2010.

Worse than the Truman Show- Control TV

If you remember the Truman show, you may have felt for poor Truman when he found out his whole life was a manufactured reality show that everyone knew about except him. We cheered as he made his attempt to escape to the "real world."

But what kind of real world did he escape to?

Here we are in 2010. Welcome to ControlTV where Tristan Couvares is a willing lab rat living his crowd sourced life in full 24/7 camera view...all sponsored by Ford, Sprint and Snickers. Needless to say there is a lot of candy bar eating no matter what the audience votes on him to do. And there's a lot of voting- voting on everything from getting a haircut to who he dates and of course making him do embarrassing things.

According to Steve Smith in Media Post, "Tempting as it is to deride the premise and the level of surveillance the show imposes on this character, there is something about this entire enterprise that embodies the state of digital media in all of our lives .. aren't many people starting to use the social network online as a kind of crowd-sourced advisory and surveillance mechanism... checking in with one another, giving and asking advice...For a generation of twenty-somethings ... the social network is serving as that surrogate adviser, the always-on second opinion."

Tuesday, November 2, 2010

Psychographics: Watch what you watch!

People who watch Mad Men are creative, liberal, more dreamer than realist. People who watch The Office think they are superior. Rebels watch Family Guy..and not very creative people watch The Biggest says Mindset and their psychographic data.

Read more about what shows you watch mean and what products they say you might buy on Ad Age

Call me a dreamer!