Psychology of Consumer Behaviour |

Wednesday, August 18, 2010

The BWN- The Bored at Work Network and Making things go Viral

Jonah Peretti CEO of Buzzfeed and co-founder of Huffington Post says the way to get something to go viral is to appeal to the powerful BWN (The Bored at Work Network). They are the ones who make things go viral while they are on facebook, twitter, instant messaging while they should be working.

One key is to create something simple, easy to share and has a social aspect. According to Peretti the web is "ruled by maniacs" who express their personality disorders. It's not couch potatoes who rule the web-"crazy people do."

See his presentation below:

Jonah Peretti Viral Meetup Talk

Tuesday, August 3, 2010

Minority Report Billboards on the way

Billboards are being developed that use facial recognition software and RFID technology to create tailor made ads to passers-by like those in the Tom Cruise film Minority Report.

Claims are specific targeting will eliminate unwanted messages. It would work through the use of RFID chips that have encoded information about an individual. As a person approached, the board would have access to person's buying profile.

According to Richard Gray in the UK Telegraph, "The billboards are being developed as part of IBM's Smarter Planet programme that aims to use technology to make people's lives easier and more efficient. Engineers in Japan have already developed a billboard that is capable of identifying a shopper's age and gender as they walk past to offer them products that are more accurately suited to them. The signs, developed by Japanese electronics company NEC, use basic facial recognition software and cameras to determine if someone is male or female and their rough age range before showing an advert that matches their demographic."

See more here