Psychology of Consumer Behaviour | Scoop.it

Thursday, April 29, 2010

Heineken Men with Talent?

The follow up to the internet fridge..more stereotypes

Friday, April 16, 2010

The Bad Old Days







Some ads are just wrong



Thursday, April 1, 2010

Improv Everywhere..First there was no pants subway..now no underwear



Yeah, it's April Fool's day...but when you read the youtube comments..some people...d'oh!

Monday, March 29, 2010

Sell this brick

Who is the best sales person? Well, OgilvyOne Worldwide wants to know. According to Rory Sutherland, advertising may have strayed too far away from salesmanship. The search will use YouTube, facebook and twitter. The winning pitch, gets the creator a three month job at OgilvyOne to help write a guide to selling in the 21st Century.


Friday, March 19, 2010

Nestle Self- Destructing! Orangutans and Palm Oil

Oh what a tangled mess Nestle has gotten itself into in the last few days. First they forced YouTube to pull the Greenpeace ad below

Have a break? from Greenpeace UK on Vimeo.



and then on their fan page on facebook, their moderator threatened its fans that if they didn't stop altering their logos, they would remove the images...oh what a mess when you try to mess with your fans. Oh it's ugly! Nasty posts and anti-Nestle pages and Can this Orangutan get more fans than Nestle...oh yes I think he can

A perfect case when pr goes bad!

Wednesday, March 10, 2010

Mad Men Dolls...oh boy!


Mattel is coming out with a line of Mad Men dolls.

According to Ad Age sadly, "The dolls come with period accessories like hats, overcoats, pearls and padded undergarments, but no cigarettes, ashtrays, martini glasses or cocktail shakers."

Wednesday, March 3, 2010

Monday, March 1, 2010

Found-One Good Chair! Do you take it home?

Blue Dot wanted to know what would happen if they left perfectly good chairs in various locations. Here's what they found

Blu Dot Real Good Experiment from Real Good Chair on Vimeo.

Thursday, February 25, 2010

Men all you need is Axe Twist? Axe uses Crowdsourcing

Didn't you know? The axe man can evolve.



From AdAge, "Women get bored easily," notes a version of the ad for Axe sibling Lynx in the U.K., which touts a "fragrance that changes."" The Unilever brand joined with London-based Face Co-Creation to recruit 25 college-age consumers to develop a fragrance that shows the Axe man can be complex -- and evolve literally over time."

The ad was created by "crowdsourcing." The men worked together for a week in 2008 in New York. They came up with the product idea, the actual product name and the basic ad concept. Five women also made up part of the group.