Sunday, February 20, 2011
Monday, February 14, 2011
Saturday, February 12, 2011
What's Super in SuperBowl-- May the Force be With You
The verdict is in, nostalgia and cute beat rude and risque at the 2011 ad Superbowl. Volkswagen's The Force with over 27 million views on YouTube and over 10 million before the game itself was in a league by itself. According to AdAge that kind of free media is worth over $500,000 against the $3 million cost of the 30 second ad on the Superbowl. And that doesn't include the value of news coverage.
One Nielson poll places it as most liked but it wasn't in the top 10 of most recalled ads after the game.
Read more about the Superbowl ads at AdAge
One Nielson poll places it as most liked but it wasn't in the top 10 of most recalled ads after the game.
Read more about the Superbowl ads at AdAge
Sunday, January 30, 2011
Friday, January 28, 2011
Thursday, January 27, 2011
Supermarket Inc-Inside a $500 Billion Money Machine
On CNBC tonight 9 pm EST (Jan 27,2011) the documentary Supermarket Inc. with repeat showings Saturday, January 29th at 7pm EST and Sunday, January 30th at 10pm EST
From heat maps that track your travels through the aisles to placing sought after items in distant places, supermarkets are pulling out the arsenal to watch, follow, analyze and entice you to buy more.
From heat maps that track your travels through the aisles to placing sought after items in distant places, supermarkets are pulling out the arsenal to watch, follow, analyze and entice you to buy more.
Wednesday, January 26, 2011
Data Privacy Day is Friday
Friday January 28 is Data Privacy Day. Its purpose is to promote data privacy education.
From the website,
"Data Privacy Day is an international celebration of the dignity of the individual expressed through personal information. In this networked world, in which we are thoroughly digitized, with our identities, locations, actions, purchases, associations, movements, and histories stored as so many bits and bytes, we have to ask – who is collecting all of this – what are they doing with it – with whom are they sharing it? "
The site is sponsored by Intel, Microsoft, Visa and Google-your "Data Privacy Day Partners."
Wednesday, January 19, 2011
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