Psychology of Consumer Behaviour |

Friday, October 17, 2008

I want my Anarchy with Butter!

Yesterday in class I was talking about credibility. Who is credible? Who can sell your brand? We also talked about how shock advertising can put a brand on the map. Shock may alienate some but usually the angry are not the target audience and they in fact create more buzz with their outrage.

Can a raging punk anarchist sell butter?

In the late 70s Johnny Rotten and the Sex Pistols created a stir when they stormed Britain with songs like God Save the Queen and Anarchy in the UK. It was all about shock. I can't say I totally disagree with some of those punk sentiments. I even had a brother who played at being one for awhile.

Have a look back at Mr. Rotten in about 1977. Listen for the embedded messages- "credibility from Nothing. Develop this as a story you can sell."..ha, ha!

Just what becomes of a punk rocker who turns 50?

Well apparently he sells butter in the guise of an English Country Gentleman. Cue the outrage!
The song English Country Garden has never sounded better.

Is Mr. Rotten credible? Probably not, but shocking he still is. The ad is getting buzz.
Would I ever have heard of Country Life British Butter if it hadn't been for the Sex Pistols?
I know Johnny Rotten as Country Gentleman is supposed to be all ironic, but doesn't he kind of look a lot like any other slightly eccentric English guy? Shocking!

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