Psychology of Consumer Behaviour |

Friday, December 12, 2008

The Doghouse- Presents vs Presence

What happens when a man buys his wife a vacuum cleaner for Christmas?

Oh there is so much one can say about this. What does it say about the advertisers who made it? What does it say about how men and women are portrayed? What does it say if we laugh at it? What does it say if we don't?

All I know is that a piece of jewellery from JC Penny is about the last thing on earth I would want. In reality a snazzy vacuum cleaner isn't half bad. But I do recall getting a dog hair clipper for my birthday once, and that kind a put a damper on things although the dog had a lovely hair cut. For me the guy in the dog house who had given his girlfriend extra ram with a note saying, "Thanks for the memories" was a doll. Less is more and sweet is sweet.

Maybe it is more simple than we all think; maybe what we all we need is fewer presents and more presence.

1 comment:

shirley said...

I loved this post - humourous, yet profound. You have such a unique way of making a point.