Is Brazilian Devassa Beer commercial with Paris Hilton too sexy even for Brazil? There are currently three investigations going on in Brazil about Devassa's marketing campaign.
One investigation is based on a consumer complaint about the sensual nature of the ad.
See it here:
The second inquiry is question whether their website is encouraging excessive consumption. On the website http://www.devassa.com.br and http://bemmisteriosa.com.br Hilton slinks around in kingerie and a top hat.
According to AdAge, "The launch of the Devassa Bem Loura extension of the Devassa brand started as a TV and online teaser campaign about a mysterious blonde, and the beer marketer spread the word Bem Misteriosa on Twitter. The website featured a keyhole that grew as people tweeted #bemmisteriosa, finally revealing Paris Hilton, a celebrity guest at Carnival in the beer marketer's VIP box at the samba school parade in Rio de Janeiro"
The third investigation was launched by a Womens' Affairs group complaining that the site is sexist.
The result of the investigations so far.... lots of media attention!!!!!!
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