Psychology of Consumer Behaviour |

Saturday, May 29, 2010

e=MC2 ---GM Sued He said/She said

The Israeli University that holds the rights to Einstein's image has filed a lawsuit against GM for using the image of Einstein and buffing the E-man up for a People magazine ad with the line, "Ideas are sexy too."

A spokesperson from GM claims that they paid for the rights.

The ad ran in November, the suit comes in May. Result: Buzz for GM

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