Jonah Peretti CEO of Buzzfeed and co-founder of Huffington Post says the way to get something to go viral is to appeal to the powerful BWN (The Bored at Work Network). They are the ones who make things go viral while they are on facebook, twitter, instant messaging while they should be working.
One key is to create something simple, easy to share and has a social aspect. According to Peretti the web is "ruled by maniacs" who express their personality disorders. It's not couch potatoes who rule the web-"crazy people do."
See his presentation below:
Jonah Peretti Viral Meetup Talk
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