Psychology of Consumer Behaviour |

Sunday, September 12, 2010

QR Codes-Simple Augmented Reality

QR codes are examples of very simple augmented reality. Widely used in Japan and Europe for several years they are beginning to be seen and used all over North America. View the video I created below:

The Tokyo N Building covered in QR codes is designed so passers-by can read the changing codes and get information via sites like Twitter. More in depth info like specials available in stores, who is tweeting and what they are tweeting comes from an iPhone app.

N Building from Alexander Reeder on Vimeo.

For more see:

No comments: