Psychology of Consumer Behaviour |

Friday, October 22, 2010

Mini Getaway-Augmented Reality Game

MINI Stockholm has launched a mobile augmented reality hunting game to promote the MINI Countryman. Players hunt a virtual MINI on their mobile phones, catch it and run as fast as they can to prevent others from taking it. The first player to have the car in his/her possession for a week wins a real Mini Countryman.

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