Psychology of Consumer Behaviour |

Wednesday, April 27, 2011

American Airlines Flash Mob Post- Be careful what you ask for.

When American Airlines wanted to announce 10 new destinations out of Los Angeles, a flash mob sounded like a great idea. Forty dancers put smiles on many faces.

But once the video was posted on YouTube, AA opened up the comments by asking what type of video content everyone would like AA to produce.

The top comment posted by Feralnerd reads,

"I have a ZANY wacky social media idea for you! It's pretty out there but here goes: what if you got people to fly with you by...having better service, and lower prices? WHAT A WACKY GIMMICK THAT WOULD BE!"

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