Psychology of Consumer Behaviour |

Friday, May 8, 2009

Flash Mob Advertising- From Fiction to Reality -Airport Invasion

Brazilian supermodel Gisele Bündchen sits on a red couch in the middle of an airport, flipping the channels with a remote control. A ’spontaneous’ football game and a marching band break in. Flip! It's a weather newscast! Flip again- a war movie breaks in. Flip! It's Crouching Tiger. Flip! It's a zombie invasion.

SKY HDTV's latest ad for their campaign “TV is now real” has a cast of over 1,000 people at a cost of over $4 million. It's one expensive flash mob and a flight of fantasy.

Still I prefer the Antwerp Station flash mob just to watch the reactions of the everyday people!

For a little more there's also T-Mobile's Jan 2009- Flash Mob- Life's For Sharing

And here's a little drama in London Stansted Airport

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