Psychology of Consumer Behaviour |

Friday, May 1, 2009

Heinken continues the Viral- Walking Fridge

Heineken started it all with its Walk-in Fridge ad where women went wild for a walk-in closet and the men did the same for a walk-in fridge filled with Heineken.

Bavaria responded with a spoof. In Bavaria's ad as the men go wild in the walk-in fridge, the Bavaria guy goes and closes the door to lock them in, gets a Bavaria and then its time to spend with all the ladies.

Not to be out done, Heineken has created a new Walking Fridge

Wonder what Bavaria will come up with?

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