Psychology of Consumer Behaviour |

Friday, July 17, 2009

Latest Buzz word: Scalejacking- quantity or quality?

The latest term bandied about by marketers is "Scalejacking." Coined by Dave Balter of BzzAgent, it refers to what many are doing- inflating the size of their followers by any means.

Social media sites are all vying for the most members, and people on twitter want to show they have the most followers. But to what end? Are those followers actually all following or are they following to suck up that person's followers? Or are some just spammers looking for prey?

Seth Godin warns, "Stephen Stills wrote, "If you can't be with the one you love, love the one you're with." I think he was wrong. On the Internet, the mantra that works is, "Be with the ones you love (and the ones that love you.)" Ignore everyone else. It doesn't have good internal pentameter, but it's true."

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