Tuesday, November 30, 2010
Love: Fact, Fiction or viral?
Oh if life were so sweet...some thought it was an iPhone viral ad, but no- it's for Thinkmodo, a company launching next January. The company marketing the potential of viral videos.
The success of the fake proposal video according to the company's founder Micheal Krivicka proved you can create a viral that appeals to men and women. Says Krivicka, “The field of viral videos is constantly changing and new trends are born every day,” he says. “With these particular findings we want to show advertisers that one video can target men and women. Separate campaigns are not needed.”
Conclusion- Love more fiction than fact; fantasy trumps reality; winner-slick marketers..boo hoo
Se Mashable for more information
Posted by Karen H at 6:38 PM