Psychology of Consumer Behaviour |

Friday, November 5, 2010

122 seconds=122 years Hovis

Depicting 122 years of history the British Hovis commercial created by Cossette group's Miles Calcraft Briginshaw Duffy, increased sales by 14% or $145 million in extra profit. It was the Grand Prix winner of UK's Institute of Practitioners in Advertising Awards November 2010.

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