Psychology of Consumer Behaviour |

Thursday, March 3, 2011

No escape. They'll read your face! It's called Affective Computing

According to Media Post, plans to release a face recognition app this week. Those using the app will view video ads and turn on their webcams. Forbes will be able to tell participants reaction through the facial recognition software.

The software developed by Affectiva and MIT Media Labs was originally developed to help those who have difficulty recognizing emotion.

Marketers can use the software to make changes to potential ads, and gaming companies could use it to ramp up a game if it appeared the user was losing interest.

Here it comes affective computing.

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