Psychology of Consumer Behaviour | Scoop.it

Tuesday, May 31, 2011

Any wonder that the Diva goes all Diva over Cadbury


Is it at all surprising that Naomi Campbell is threatening to sue Cadbury over this ad?

But did you immediately know the reason?

According to Ad Week Campbell is saying it is upsetting to be described as chocolate.
Cadbury claims the ad is no longer running.

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