Psychology of Consumer Behaviour |

Sunday, May 22, 2011

Shelf Appeal- Is it the Words, the Colour, the Shapes or the Symbols?

According to Terri Goldstein in Media Post, it's not the Words! Terri reports that studies show words are the least important factor. It takes a consumer about 5 seconds to locate and choose a product.

Here's the order of attraction:
  1. Colours (enhances visibility)
  2. Shapes ( signal quality)
  3. Symbols ( Think Nike Swoosh)
  4. Words ( Best is when they focus on one competitive advantage)
Read more here Media Post

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