Psychology of Consumer Behaviour |

Thursday, April 30, 2009

Amnesty International Portugal- War Time

Mow it! Do it! Cut it! Trim it! --Wilkinson Sword Bikini

Sometimes a girl can't help feeling a little blue. When everything's a mess,my favorite thing to do is mow the lawn, mow the lawn. Mow it! Do it! Cut it! Trim it! Some bushes are really big....

Just don't know what to say!

Splitting the Millennials Green-ness and price

Generate Insight has just released a survey on the Millennial generation's perceptions of Green products. The generation aged 13-29 is well educated on the issues and 79% believe it's important for companies to be green and give back to the environment.

However when the 13 -17 age group was polled whether they would choose a more expensive green brand over a cheaper non green brand, 71% chose the cheaper brand. About 64% of the older group 18-29 reported they would choose the more expensive green brand.

In general, the Millennials wanted to be green but didn't want a brand choice to take too much effort or too much time. They wanted things clear, simple and not expensive.

Don't we all!

Source: Source: GenerateInsight, April 2009

Tuesday, April 21, 2009

Facebook Manners and You

Timmy is a communist...ha ha ha

Powerpoint Under Attack-Slidervertising!

The university market is traditionally a tough market to reach. University and college students don't watch much television; they are busy with school and fun. But they can be reached online, and they are sometimes not adverse to a little mischief.

How does a coffee company get students to not only drink more coffee but promote it to their classmates?

Enter Amsterdam's CoffeeCompany who've found a way to infiltrate Powerpoint!
It started with word of mouth buzz from the company's Baristas spilling the beans to students about the company's new website FreeCoffee4Students

All students have to do is upload one of CoffeeCompany's powerpoint slides and include it in one of their class presentations and presto- 10 free coffees! Like the slide above the slides look like coffee-stained napkins that reflect a blatant sell with a bit of humour.

From their website:
"Students, we know you're broke. We also know you like to wait till the night before to start your presentation. That's OK. You just need more coffee. ..So we're gonna give you 10 small coffees. We sponsor you. Just download one of these slides. Put it into your presentation. Have somebody in class take a picture or video of this slide...upload here."

The slides: "Drink Coffee Copy from Wikipedia'" "This next slide took me 4 cups of coffee to write" "I finished this presentation at 4 in the morning thanks to CoffeeCompany"

Amy Corr of Media Post reports, "Apparently some teachers are not thrilled about the slidevertising tactic and have banned them in their classrooms."


Watch the reaction or non reaction during this presentation.

Monday, April 20, 2009

Screw Earth Day- "Stop wearing pants. Take a chance!"

Screw Earth Day? April 22 is Earth Day, a day that helped launch the modern environmental movement. But what does it mean if people only hug a tree one day a year. Is it enough?

According to Grist Whose slogan is "A Beacon in the Smog" it's not enough at all. They are telling us to screw Earth Day.

"Too many people tokenize Earth Day, using it as an excuse to hug a tree one day and ram it with their SUV the next," Chip Giller, founder and CEO of Grist. "We say, screw that. One day is for amateurs. We can do better."

The cheeky campaign to screw Earth day celebrates Grist's 10 year anniversary and the launch of their new website

If you want a free download of Grist's book "Wake Up and Smell the Planet: The Non-Pompous, Non-Preachy Grist Guide to Greening Your Day" or more information on how to make everyday Earth Day visit Grist

Now a little Grist TV..."Stop Wearing Pants. Take a Chance!"

Friday, April 17, 2009

Adbusters One Flag Competition

Adbusters challenged designers everywhere to create a flag that embodies the idea of global citizenship.

Here's the winner by Marc Arroyo Ortiga and his words:

"I’m from a minority nation submitted to a flag that I don’t feel, but they say it has to be mine. With this the concept of a meaningful flag changes completely and becomes a symbol of oppression. Because of this, I don’t like flags in general. For this reason the idea of creating one was personally very challenging. A flag for the idea of global citizenship, free from any establishment or language.

First I thought that a flag can’t achieve this project. It has too much symbolism in itself. It shouldn’t be a flag. But maybe, it should be a flag that doesn’t need to be a flag. It needs to be a kind of spirit that people all over the world know and understand in their own way."
Marc Arroyo Ortiga, Berlin, Germany

Thursday, April 16, 2009

Dominos -Felony charges for teen employees who fart on pizzas?

I think we have all heard what happens when teens working in fast food restaurants meet food. It isn't pretty. But it isn't everyday that they film their antics and post them on YouTube for all to see. The food is already pretty unhealthy but the extra spice here is too much.

The kids antics and video are bad enough, but watch Domino's over reaction- Felony charges.really?

Saturday, April 11, 2009

Sponge Bob Get Out of My Pants!

As I was fast forwarding through a PVR'd show I almost did a spit take with my tea when I saw this Burger King Sponge Bob commercial. I'll admit it made me look. Just couldn't believe my eyes!
The creepy BK's King is rapping to a remix of Sir Mix-A-Lot's 1990s hit song "Baby Got Back," with these new lyrics: "I like square butts and I cannot lie." The King raps in front of young women shaking their square butts, intercut with SpongeBob dancing. It ends with Sir Mix-A-Lot on a couch with his female admirers saying "Booty is booty."

The Campaign for a Commercial-Free Childhood (CCFC) is in an uproar about the objectification of young women and the inapropriateness of using a kids' icon in such a sexualized way. They are asking people to write to Burger King. Media Post reports Burger King's point of view,"BK points out that the Kids Meal is a "value-based offer aimed at adults" and requires an adult BK Value Meal purchase. The commercial is intended to appeal to adults who take their kids to BK, and as with all BK adult advertising campaigns, it is being shown "only during shows targeting adult audiences," the company states. The commercial "is intended to show that even adults can have fun, laugh and be silly with entertainment genres -- such as rap and pop culture icons -- that have become part of everyday life."

And if the 30 seconds ad is not bad enough see the full 2 1/2 minute music video here:

Sponge Bob get outta my pants!

Thursday, April 9, 2009

Sham Wow + Catholic Church=???

Just in time for Easter. Get clean from the inside out?

Interesting how the priests are scheduled to hear confession in Prime Time. Who needs TV in that profession..wonder if the Sham Wow Guy will be in the confessional line up?

Monday, April 6, 2009

Snap Crackle..Kaboom -JWT Chicago

After 118 years JWT is closing its Chicago office. In its heyday this division of JWT had over 800 employees. In 2007 they lost their largest client Kraft. The agency was known for some of its famous Kraft jingles like "My baloney has a first name" for Oscar Mayer and of course Rice Krispies "Snap, Crackle, Pop."

Enjoy this old rocking tune from Snap Crackle and Pop!

"Snap, what a happy sound
Snap is the happiest sound I’ve found
You may clap, rap, tap, slap but snap makes the world go round.
Snap, Crackle, Pop --Rice Krispies!
I say it’s Crackle the crispy sound
You’ve got to have Crackle or the clocks not wound
Geese cackle, feathers tickle, belts buckle, beets pickle
But Crackle makes the world go round.
Snap, Crackle, Pop --Rice Krispies!
I insist that Pop’s the sound
The best is missed unless Pops around
You can’t stop hopping when the cereal’s poppin
Pop makes the world go round.
Snap, Crackle, Pop --Rice Krispies!
Let’s go for Kellogg’s Rice Krispies

Snap, Crackle, Pop makes the world go round!" Kaboom

Sunday, April 5, 2009

Feminism and Household Appliances- Say What?

The Vatican Newspaper reported last month that women owe their liberation more to washing machines than to the pill or the right to work. And Andrew Chung in the Toronto Star today reports on others who claim a link between feminism and modern appliances.

Economist Emanuela Cardia has done a study that shows that home technology has had an effect on women's participation in the work force. Using 1940s and 1950s census figures, she looked at adoption of home technologies and concludes,"Household technology was eventually did lead to women being able to work more."

There is no doubt that technology can free anyone from one job; but does it not just create the opportunity for another? Is that a shock?

When I was a kid, I knew nothing of women's liberation. I looked at my family and said what's up with that? Why is my mother doing all these things? Why doesn't my brother have to make his bed? If he doesn't, neither do I.

Did my thinking have anything at all to do with appliances? I think not. It's about equality. In fact everything is related to everything and everything is correlated in some way. But correlation is not cause- that's STATS 101. So what does it all mean?

Let's look at one more example. The Star article reports on another study that finds a correlation between appliances and fertility rates. I guess that one depends on the type of appliance they are talking about!

Friday, April 3, 2009

The Twitchiker- It's a Nice World After all!

Can a guy using only twitter and depending on the goodness of other twitterers travel 11,000 miles around the world without spending a penny of his own?

On March 1, this year Paul Smith, a.k.a. the Twitchiker, left his home in Northern England and in under 30 days arrived in New Zealand. His journey took him through the Netherlands, Germany, France, New York, Washington, Pittsburgh, Pennsylvania, Chicago and Los Angeles.

He followed two basic rules: don't plan more than three days in advance and stay at least two days in each location.

"The project wasn't about having a holiday; it was about testing social media to see if you could get one person around the world on good will."

From his blog, "The Twitchhiker project showed that kindness is universal, that the whole can be infinitely greater than the sum of its parts, and that social media may begin online but it will converge with the real world whenever and wherever you let it." To read more see his website

It's a Nice World After all!

Wednesday, April 1, 2009

Improv Everywhere -Best Funeral Ever?

Now I love Improv Everywhere. I love Frozen in Grand Central Station, and I love when they all dressed in Khaki pants and blue T-shirts and went into a Best Buy and hung around, but going to a funeral of someone with only a few mourners to make it the best funeral ever?

I have to admit I was sucked is April fools day..thank goodness!

What is the best about this prank?

News station CW 11 thought it was a real April Fools prank but didn't get that the family were fake too! Check out their newscast.

CW 11 News Falls for Fake Improv Everywhere April Fool's Mission - For more funny movies, click here

Update: News Station CW11 claimed copyright infringement of the video of their newscast and Youtube pulled the video. Seems they don't want the world to know how they made such a silly mistake. Interestingly, the television station did not request permission to use the YouTube clips from Improv Everywhere on their telecast! (The above clip is posted from metacafe)


Carl's Junior- More than just a piece of Meat?

If you thought the Paris Hilton Carl's Jr ad was too much, check out Bravo's Top Chef-Padma Lakshmi and her relationship with the Western Bacon Six Dollar Burger.

Oh my!

Mona Lisa in Grease- Yum!

Arby's new campaign for their "never fried, never greasy" Roastburgers includes a website called Watch artist Phil Hansen recreate the Mona Lisa in hamburger grease.

Now that is scary, but will it drive me to Roastburgers?
Not a chance! A burger is a burger is a burger...ick!