Psychology of Consumer Behaviour |

Saturday, February 12, 2011

What's Super in SuperBowl-- May the Force be With You

The verdict is in, nostalgia and cute beat rude and risque at the 2011 ad Superbowl. Volkswagen's The Force with over 27 million views on YouTube and over 10 million before the game itself was in a league by itself. According to AdAge that kind of free media is worth over $500,000 against the $3 million cost of the 30 second ad on the Superbowl. And that doesn't include the value of news coverage.

One Nielson poll places it as most liked but it wasn't in the top 10 of most recalled ads after the game.

Read more about the Superbowl ads at AdAge