Psychology of Consumer Behaviour |

Wednesday, September 23, 2009

30 Sensational Print Ads from around trhe world

30 Sensational Print Ads from Around the World

10 Dumbest Viral Marketing Campaigns

We often talk about the viral campaigns that are successful, but what about the flops?
PCWorld has a story that's worth a look..for a little learning and Schadenfreude. If you can't wait to get to the number one flop, here's a might be an operating system's campaign

Lame and Lamer: 10 Dumbest Viral Marketing Campaigns

Tuesday, September 22, 2009

Coming to a webscreen- Brianstorm and Altoids

According to the description in YouTube Brianstorm is "an original, short-form scripted comedy series that follows Ben, an art director at Yogurt, a struggling ad agency on the brink of collapse. Along with his band of quirky colleagues, Ben tries to save the agency by landing the Altoids account, which means working with the agencys new freelancer- self-proclaimed ad-wizard and Bens former colleague and nemesis- Rock Shanz."

A series of webisodes, "The series is the brainchild of Mr. Wallen, a former agency exec on the creative side of the business. Inspired by the growing popularity of TV shows set in office environments, he sought to weave a narrative around the back story behind client pitches and campaign work. " ""Brainstorm" will make its debut Sept. 28 on, and more than a week later will be distributed to outlets such as YouTube and MySpace and through mobile providers AT&T, Sprint and others."(Advertising Age)

See the trailer here

Sunday, September 20, 2009

Find the Daddy or find the tourists?

Quick to go viral and hit the local news this week was a plea by a Danish woman looking for he baby's daddy after a one night stand in Copenhagen.

What's it all about? Is the beautiful young woman looking for the daddy? Not likely!
It's a viral stunt for Visit Denmark Tourist Board.
What do you think? Did it work?

Friday, September 11, 2009

Camera hog Squirrel goes viral- Squirrel gets ad campaign

How long does it take for a camera hogging squirrel to get a whole ad campaign?
The week of August 10th we saw a photo transmitted around the world of an Alberta squirrel who played spoiler for an American couples photo.

In only days the Alberta squirrel popped into the Real Banff ad campaign.

From the youtube posting, "The famous Photobomber Squirrel of Banff National Park now on film, doing his photobomb routine throughout the Park. The Crasher Squirrel in the famous picture has been showing up all around the Park. He's nuts in front of the camera. The Banff Crasher Squirrel has appeared on TV and in newspapers around the world, including CBC and CNN and the Banff Crasher Squirrel has sparked a wave of photoshop photos and avatars making Banff Crasher Squirrel the latest internet celebrity."

Please Don't Smoke the Grass- Guerrilla Marketing

What looks like wacky- tabaccy plants are popping up in Toronto downtown, from Ryerson to Queen's Park.

What's it all about?

The season premier of Showcase's series "Weeds" is this Sunday.

A day in the life of the big city...

Monday, September 7, 2009

Hoaxes and Pranks- Scams and Flim Flam Oh Yeah- To The Moon

I love a good hoax.

Last week a Bangladeshi newspaper published an article claiming that Neil Armstrong had admitted that he had been part of an elaborate hoax- there had been no moon landing. Their source -The Onion.
It wasn't April Fool's day.

In 1835 The New York Sun ran a series of stories about the discovery of life on the moon: Bison, goats, unicorns and bat-winged humans. The story reported that the discoveries were made by well known astronomer John Herschel. Of course it was all made up and it was done to increase sales of the paper. The tale of the hoax even grew when people began to report that, "Daily sales of the Sun skyrocketed from 4,000 to 19,000–making it the world's most popular paper and launching a new kind of journalism." This too was a gross exaggeration.

Wired has just published "Wired's Guide to Hoaxes:How to Give and Take - a Joke." Everything you wanted to know about getting punked, spoofed, tricked or a little do it your self hoaxing Wired's Guide to Hoaxes

For even more on hoaxes see The Hoax Museum Blog

Sunday, September 6, 2009

Macaholics Drunk on applesauce- Brand Loyalty

Not much to say here except. I loved this line...."Macaholics drunk on applesauce"

It was a response by Pholett from Baldwin, NY to an Adage article Snow Leopard Attacks Twitter! (Meanwhile Microsoft Mauls Itself)

I must admit that sometimes I have been drunk on the mac applesauce.