Psychology of Consumer Behaviour |

Friday, July 17, 2009

Latest Buzz word: Scalejacking- quantity or quality?

The latest term bandied about by marketers is "Scalejacking." Coined by Dave Balter of BzzAgent, it refers to what many are doing- inflating the size of their followers by any means.

Social media sites are all vying for the most members, and people on twitter want to show they have the most followers. But to what end? Are those followers actually all following or are they following to suck up that person's followers? Or are some just spammers looking for prey?

Seth Godin warns, "Stephen Stills wrote, "If you can't be with the one you love, love the one you're with." I think he was wrong. On the Internet, the mantra that works is, "Be with the ones you love (and the ones that love you.)" Ignore everyone else. It doesn't have good internal pentameter, but it's true."

Friday, July 10, 2009

Being Dead is Big Business! Get your Death Bump here!

I really really don't want to talk about Michael Jackson; I really don't. In fact if I never hear his name or see his image again, I'd be happy. But sometimes you just have to say something.

According to Q scores celebrities who have had problems with their image while alive have proved to be more marketable after death, and of course they are predicting a "death bump" with MJ!


Top 10 Highest Paid Dead Celebrities For 2008

1. Elvis Presley - $52 million
2. Charles M. Schulz - $33 million
3. Heath Ledger - $20 million
4. Albert Einstein - $18 million
5. Aaron Spelling - $15 million
6. Dr. Seuss (Theodor Geisel) - $12 million
7. John Lennon - $9 million
8. Andy Warhol - $9 million
9. Marilyn Monroe - $6.5 million
10. Steve McQueen - $6 million

What it says- what it means---humans are WEIRD!

Thursday, July 9, 2009

A-Holes and B-Holes -Hardees

It's juvenile but..

now name them...

Tuesday, July 7, 2009

Evian Roller Babies Babies viral- Creepy or Cute?

Who needs to buy water? I'm not sure, but I know who wants to get you to make this one go viral. Almost 2,000,000 views in 5 days.

If there were no product here it might be cute.

Thursday, July 2, 2009