Psychology of Consumer Behaviour |

Tuesday, June 28, 2011

On Aggregation and Curation on Twitter

KFC- Eat Your Fingers Off Soulfully!

I just can't help it. Every time I think of Kentucky Fried Chicken (KFC) I think of people eating their fingers off. It's one of those examples of cross-cultural mistakes being made in translation of advertising slogans. The story goes that when KFC opened their store in China, the famous slogan "Finger lickin' good" was translated into "eat Your fingers off."

So even though this soulful London ad for KFC is sweet and sentimental..I just can't help it..I'm envisioning a zombie movie.

How To Sell A Book- The Book Trailer- It's a Social Media Revolution

We're all used to seeing video trailers for upcoming movies, but seeing a video trailer for a book may seem new to many of us. The first trailer for a book was for Dark Symphony by author Christine Feehan in 2003. Book trailers can be acted out with high production values or simple stills set to music.

For me the best ones are those where we have no idea that they are a sales pitch at all- we get hooked by either the story real or fictional.

Here's an example- Social Media Revolution 2011 version

and the version from the year before 2010

and the year before that 2009

And for the offbeat, see the 2011 Moby Book Trailer Video Award Winner

Friday, June 24, 2011

Move over Millennials- It's Z time

The oldest Millennials or Gen Y'ers are now 31. It's time to think about the up and coming Gen Z! Born between 1992/1994 and 2004/2010, they are the true digital natives. According to Ethan Lyon of In Generation Z Stats, they are, "coming of age publicly on the web." Their defining characteristics
  1. Speed Demons- a generation that has grown up on instant gratification with instantaneous Google answers- Age of AADD-Acquired Attention Deficit Disorder- On Demand is the New Normal
  2. Community Organizers and Curators- Born social through social nets befriending and interacting- Key Behaviours: Share, Express and Consume
  3. Open Books-Personal information is shared with little thought to privacy
  4. Micro Miners-Information broken down and condensed- think tumblr and twitter
  5. Self-publishing

Tuesday, June 21, 2011

Positioning in Everyday Language- The Target, the competition for the target and the way to beat the competition.

A common definition says that positioning is the process used by marketers to create an image or identity in the minds of the target market.

Bob DeSena in his article On Positioning in Media Post (June 21, 2011) has an interesting take on positioning.

According to DeSena, the Dennis Rodman theory of positioning:

" For those who remember Rodman before the tattoos, green hair and body piercing became the story, he was the rebounding champion for the National Basketball Association for seven years in a row. While it was a great record on its own, the fact that he was 6' 6" in height (although listed at 6' 8") and 50 pounds lighter than the NBA giants with whom he was competing, made it even more remarkable.

Rodman did it by understanding his target (specifically studying where the ball would likely come off the rim for the various shooters), understanding his competition for that target (Shaquille and other big men and their strengths and weaknesses), and developing a sustainable competitive advantage for beating them (anticipation and speed). In short, he was a master of positioning. Really understanding those three elements -- your target, your competition for that target, and a way to beat the competition -- are the keys in basketball, in selling cars or in selling a personal brand for political gain."

Image Flickr by Open Sports

Creativity- what is it?

Everything is a Remix

Everything is a Remix Part 3 from Kirby Ferguson on Vimeo.

Saturday, June 18, 2011

It's a bird, it's a plane, It's a flying twitter hashtag

You know twitter has arrived when a plane sports a twitter hashtag #nerdbird.

Virgin America dedicates the plane to fans on social media with tweets and status updates

Unleash Your fingers

Can the product be as interesting as the commercial?

Tuesday, June 14, 2011

Ken find's out about Barbie!

I'll sell you, if you sell me....We're all sold in TIME

The world stands on the brink for print journalism, no doubt. Maybe it's TIME to call in the big boys from Call of Duty: Modern Warfare 3.

Apparently, this is the first time Time has authorized the use of its cover to promote a product. Here Activision promotes its video game Call of Duty with the apocalyptic cover. Those who pre-order the game, get the poster. What's in it for TIME?

Boys, boys, boys.

That's modern warfare alright.

Sunday, June 12, 2011

KinectShop -Try it on virtually and get a pic of it too.

KinectShop is a soon to be augmented reality shopping experience for the Xbox Kinect. Shoppers can select items from the virtual store to try on an look at their appearance from multiple views. A QR code of the look can be shared to your phone, twitter of facebook. The code could even help you locate the item in a real store.

Read more at Fast Company

Friday, June 10, 2011

Fear Scary Monsters- Terminex

Too scary? Just right? Entertaining?

Dvein // Terminix 'Flying Monsters' from Blacklist on Vimeo.


Evey wonder what kind of dog you look like. Well with this website application Doggelganger, sponsored by the Pedigree Adoption Drive and created by BBDO, you can find out and maybe adopt a dog if you live in Auckland, New Zealand. You need to find a picture where you are facing the camera. The only one of me I could find facing the camera was an older one, but you get the idea. Sheba's not going to be happy. I don't look like her!

Sunday, June 5, 2011

McDonald's Uses the Game Layer to Get You

Using an interactive billboard and a smart phone, McDonald's draws customers into its game layer.

Saturday, June 4, 2011