Psychology of Consumer Behaviour |

Friday, March 18, 2011

Times Square Video Hack isn't What We Think.

Almost a million and a half views in 5 days the video "How to hack video screens on times square" is probably something we'd all like to believe.

For all those who want to believe it's true, think again. James Perceley and Michael Krivicka founders of Thinkmondo produced the video to promote the new movie Limitless. The video does not mention the movie. According to the Tanzina Vega's NY Times article Viral Videos Catch On That Only Hint of Sponsor's Purpose, marketers want to attract viewers on social nets without overtly pushing products.
In the video the man hacking the billboard buys a red balloon to which he attaches his hacking device. The balloon floats across a video trailer for the film Limitless and changes its content.
Read more in the NYTimes article here.

Thursday, March 17, 2011

Augmented Reality Angels Fall from Sky

If there really were angels would they really all look like this?

And here they are falling from the sky in Victoria Station

Thursday, March 3, 2011

No escape. They'll read your face! It's called Affective Computing

According to Media Post, plans to release a face recognition app this week. Those using the app will view video ads and turn on their webcams. Forbes will be able to tell participants reaction through the facial recognition software.

The software developed by Affectiva and MIT Media Labs was originally developed to help those who have difficulty recognizing emotion.

Marketers can use the software to make changes to potential ads, and gaming companies could use it to ramp up a game if it appeared the user was losing interest.

Here it comes affective computing.