Ikea- Cats

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The ad from Mother London-- 100 cats let loose in Ikea



The Making of...

Weetabix Anthropomorphism

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Animals are recommending chocolate wWetabix

Consumption: The Majestic Plastic Bag

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Truth is Stranger than Fiction: Barbie is a Video Camera

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..and the camera lens is on her chest

Canon 7D vs. Barbie Video Girl from Brandon Bloch on Vimeo.

The BWN- The Bored at Work Network and Making things go Viral

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Jonah Peretti CEO of Buzzfeed and co-founder of Huffington Post says the way to get something to go viral is to appeal to the powerful BWN (The Bored at Work Network). They are the ones who make things go viral while they are on facebook, twitter, instant messaging while they should be working.

One key is to create something simple, easy to share and has a social aspect. According to Peretti the web is "ruled by maniacs" who express their personality disorders. It's not couch potatoes who rule the web-"crazy people do."

See his presentation below:

Jonah Peretti Viral Meetup Talk

Minority Report Billboards on the way

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Billboards are being developed that use facial recognition software and RFID technology to create tailor made ads to passers-by like those in the Tom Cruise film Minority Report.

Claims are specific targeting will eliminate unwanted messages. It would work through the use of RFID chips that have encoded information about an individual. As a person approached, the board would have access to person's buying profile.

According to Richard Gray in the UK Telegraph, "The billboards are being developed as part of IBM's Smarter Planet programme that aims to use technology to make people's lives easier and more efficient. Engineers in Japan have already developed a billboard that is capable of identifying a shopper's age and gender as they walk past to offer them products that are more accurately suited to them. The signs, developed by Japanese electronics company NEC, use basic facial recognition software and cameras to determine if someone is male or female and their rough age range before showing an advert that matches their demographic."

See more here http://www.telegraph.co.uk/technology/news/7920057/Minority-Report-style-advertising-billboards-to-target-consumers.html

He Came, he Saw and he Conquered-Old Spice Guy

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He was a success when he was just in a commercial but when he hooked up with Twitter and Facebook and other social nets and answered specific questions, he went intergalactic. Here he says good bye...he's off to search for the answers to the Bermuda Triangle and of course he remains ridiculously handsome!




According to Jeff Neff of Ad Age, "Mr. Mustafa's 186 highly publicized personalized response videos earlier this month, which generated more than 34 million aggregate views and a billion PR impression in a week, according to P&G. In a single week, views of the personalized ads surpassed the nearly 29 million viral video views of Mr. Mustafa's four TV ads since February.

As of July 18, Old Spice, with 94 million views, had become the No. 1 all-time most-viewed sponsored channel on YouTube, Mr. Norton said. Old Spice had eight of the top 11 most-popular videos on YouTube on July 16. In the six days following the start of Mr. Mustafa's personalized videos, he reached more than 100 million followers." (http://adage.com/article?article_id=145096 )

Read more on the campaign in MediaPost Could 'Old Spice Guy' Mean a Coming of Age for Digital or the Ad Age article

It's about timing- OFF! Vuvuzelas

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Downfall Meme - YouTube

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