Can the product be as interesting as the commercial?
Saturday, June 18, 2011
Tuesday, June 14, 2011
I'll sell you, if you sell me....We're all sold in TIME
The world stands on the brink for print journalism, no doubt. Maybe it's TIME to call in the big boys from Call of Duty: Modern Warfare 3.Apparently, this is the first time Time has authorized the use of its cover to promote a product. Here Activision promotes its video game Call of Duty with the apocalyptic cover. Those who pre-order the game, get the poster. What's in it for TIME?
Boys, boys, boys.
That's modern warfare alright.
Sunday, June 12, 2011
KinectShop -Try it on virtually and get a pic of it too.
KinectShop is a soon to be augmented reality shopping experience for the Xbox Kinect. Shoppers can select items from the virtual store to try on an look at their appearance from multiple views. A QR code of the look can be shared to your phone, twitter of facebook. The code could even help you locate the item in a real store.
Read more at Fast Company
Read more at Fast Company
Friday, June 10, 2011
Fear Scary Monsters- Terminex
Doggelganger

Evey wonder what kind of dog you look like. Well with this website application Doggelganger, sponsored by the Pedigree Adoption Drive and created by BBDO, you can find out and maybe adopt a dog if you live in Auckland, New Zealand. You need to find a picture where you are facing the camera. The only one of me I could find facing the camera was an older one, but you get the idea. Sheba's not going to be happy. I don't look like her!
Monday, June 6, 2011
Sunday, June 5, 2011
McDonald's Uses the Game Layer to Get You
Using an interactive billboard and a smart phone, McDonald's draws customers into its game layer.
Saturday, June 4, 2011
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