Psychology of Consumer Behaviour |

Monday, January 26, 2009

The Cult of Snuggie

"In a godless and cold world, there is but one place to seek warmth and salvation!" screams the parody. Launched last October, over four million sold with a waiting list, $40 million in sales, what could it be?

You've seen it, but if you are anything like me you can't believe it. The economy is tanking, and pretty much where ever you are these days it's crazy cold. North America is in need of cheap comfort. It's the Snuggie! This strange tacky product that looks like something out of a monastery, or devil cult seems to have hit a soft spot. It's reached pop culture fame with over 200 parody videos on YouTube. The cameras even caught one woman wearing one at Obama's inauguration.

Scott Boilen, president of Allstar Marketing Group, Hawthorne, N.Y says, "It's a tremendous value in today's tough economic times....In this type of economy, people are looking for a value, and this is certainly a value at the price point. ... People are staying home more, and it makes them feel good."

The ad even claims it's a way to cut heating bills- get two and a book light for just $19.95. Enjoy the original commercial and a parody.

Stay snuggly and warm at a sporting event!

It's the Cult of Snuggie

Sometimes tacky ad sells tacky product..what does it say?

I'll stick with my blanket!

1 comment:

Monkey said...

it's too bad the Snuggie has that drafty, hospital gown thing going for it... it would be better if it wrapped around all the way