Psychology of Consumer Behaviour |

Thursday, August 27, 2009

New Zealand News Website Stuff- Employees be warned!

Watch out reporters at Stuff, the New Zealand news and entertainment website. Break the news first or it's over the balcony with you!

In a stunt to garner word of mouth, a reporter was pushed over a balcony and hung by his feet as a banner unrolled with the words, "If our team don't break stories first, there are consequences."

Of course it was as stuntman and not a reporter, and people gathered around to snap photos.

In another stunt Stuff pinned one of its reporters to a billboard and supplied rotten tomatoes for passers-by to throw at the poor reporter.

Let's just hope some of the desperate shrinking newspapers don't get ideas and go all copycat.

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