Psychology of Consumer Behaviour |

Tuesday, June 14, 2011

I'll sell you, if you sell me....We're all sold in TIME

The world stands on the brink for print journalism, no doubt. Maybe it's TIME to call in the big boys from Call of Duty: Modern Warfare 3.

Apparently, this is the first time Time has authorized the use of its cover to promote a product. Here Activision promotes its video game Call of Duty with the apocalyptic cover. Those who pre-order the game, get the poster. What's in it for TIME?

Boys, boys, boys.

That's modern warfare alright.

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