I'll sell you, if you sell me....We're all sold in TIME

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The world stands on the brink for print journalism, no doubt. Maybe it's TIME to call in the big boys from Call of Duty: Modern Warfare 3.

Apparently, this is the first time Time has authorized the use of its cover to promote a product. Here Activision promotes its video game Call of Duty with the apocalyptic cover. Those who pre-order the game, get the poster. What's in it for TIME?

Boys, boys, boys.

That's modern warfare alright.