Latest Buzz word: Scalejacking- quantity or quality?

Tweet

The latest term bandied about by marketers is "Scalejacking." Coined by Dave Balter of BzzAgent, it refers to what many are doing- inflating the size of their followers by any means.

Social media sites are all vying for the most members, and people on twitter want to show they have the most followers. But to what end? Are those followers actually all following or are they following to suck up that person's followers? Or are some just spammers looking for prey?

Seth Godin warns, "Stephen Stills wrote, "If you can't be with the one you love, love the one you're with." I think he was wrong. On the Internet, the mantra that works is, "Be with the ones you love (and the ones that love you.)" Ignore everyone else. It doesn't have good internal pentameter, but it's true."

Being Dead is Big Business! Get your Death Bump here!

Tweet

I really really don't want to talk about Michael Jackson; I really don't. In fact if I never hear his name or see his image again, I'd be happy. But sometimes you just have to say something.

According to Q scores celebrities who have had problems with their image while alive have proved to be more marketable after death, and of course they are predicting a "death bump" with MJ!

fyi

Top 10 Highest Paid Dead Celebrities For 2008

1. Elvis Presley - $52 million
2. Charles M. Schulz - $33 million
3. Heath Ledger - $20 million
4. Albert Einstein - $18 million
5. Aaron Spelling - $15 million
6. Dr. Seuss (Theodor Geisel) - $12 million
7. John Lennon - $9 million
8. Andy Warhol - $9 million
9. Marilyn Monroe - $6.5 million
10. Steve McQueen - $6 million

What it says- what it means---humans are WEIRD!

A-Holes and B-Holes -Hardees

Tweet

It's juvenile but..

now name them...

Evian Roller Babies Babies viral- Creepy or Cute?

Tweet

Who needs to buy water? I'm not sure, but I know who wants to get you to make this one go viral. Almost 2,000,000 views in 5 days.



If there were no product here it might be cute.

Dogs- Romance-State Street SPDR

Tweet

Too cute for words!

Ray-Ban Colour goes Pop!

Tweet

Here's the latest from Ray-Ban and their Never Hide campaign. In Psychology of Consumer Behaviour we talk about how we are engaged by the senses. Check out the colour, sound and patriotic theme in this one.



A little resonance to the Sony Bravia paint commercial of 2006.

Flash Mob- It's Hammertime!

Tweet

I love a flash mob anytime even if it's people wearing MC Hammer pants. To create a buzz for its new docudrama Hammertime (everything you wanted to know and didn't want to know about what MC Hammer is doing and thinking) A&E staged a flash mob amongst a crowd of unsuspecting Los Angeles shoppers. The mob featured all ages and shapes of dancers decked out in gold lame parachute pants dancing in sync to "U Can't Touch This."



And if you want more Hammer, they have a website promoting interaction and the upcoming series http://www.aetv.com/hammertime/

Barbie Fooseball- Game on!

Tweet

Barbie, always one to spark a controversy, has landed right in the middle of it again. Recently she was in the news with her 50th birthday and her latest iteration who comes with tattoos for her and her real life little friends.


There was even a group of culture jammers called the Barbie Liberation Organization who banded together in 1989 to protest Teen Talk Barbie. A talking Barbie was the last straw especially one who said, "Math is hard." "I love shopping." and "Will we ever have enough clothes?'

To fight back the BLO switched the voice boxes of Teen Talk Barbie with those of Talking Duke GI Joe.


Suddenly GI Joe was saying, "Let's plan our dream wedding." and Barbie spouted appropriately, "Vengeance is mine!"


Now comes Foosball Barbie, the brainchild of artist Chloe Ruchon who created the game for the International Design Festival in Berlin.

You'd think that Mattel would have protested about armless Barbies being used to knock about a ball, but no this was done in collaboration with Mattel.

What could it possibly mean? According to the designer it's meant to, "stimulate thoughts about different mentalities and the predigested everyday ideas we commonly face." OK

The Day the Media Died - Mad Avenue Blues

Tweet

From Media Post these quotes, "'A work of genius,' one agency exec called it. 'Not sure if it's hilarious or makes me want to hang myself,' said another. 'Who the heck had the time to do this?" said a third.'"

ain't it the truth