What's the difference between what people, or things created by people,say and what they mean? Why is that difference often so great? This blog about media,the psychology of consumer behaviour, visual communications,and the strange cultural history of advertising will investigate what things say and what they mean and what that says about the strange strange world that is us.
According to Terri Goldstein in Media Post, it's not the Words! Terri reports that studies show words are the least important factor. It takes a consumer about 5 seconds to locate and choose a product.
Here's the order of attraction:
Colours (enhances visibility)
Shapes ( signal quality)
Symbols ( Think Nike Swoosh)
Words ( Best is when they focus on one competitive advantage)
Press campaign for Reporters without Borders that makes Dictators speak the truth about what is going on in their countries with the use of simple augmented reality.
When American Airlines wanted to announce 10 new destinations out of Los Angeles, a flash mob sounded like a great idea. Forty dancers put smiles on many faces.
But once the video was posted on YouTube, AA opened up the comments by asking what type of video content everyone would like AA to produce.
The top comment posted by Feralnerd reads,
"I have a ZANY wacky social media idea for you! It's pretty out there but here goes: what if you got people to fly with you by...having better service, and lower prices? WHAT A WACKY GIMMICK THAT WOULD BE!"
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