Psychology of Consumer Behaviour |

Wednesday, October 15, 2008

There's an elephant in my bed. Don't Vote!

In 1969 Pierre Trudeau said quite rightly that living next door to the United States was, "like sleeping with an elephant. No matter how friendly and even-tempered is the beast, one is affected by every twitch and grunt."

Yesterday Canada voted. We are a little bit closer to the elephant.

There was talk during the last US election that a surge in the youth vote could change things. It didn’t happen.

Can it happen this time?

Last week Borders Perrin Norrander and Pollinate Media released an interesting campaign and website in hopes of motivating that young audience. Basically the campaign asks the question, “Are things fine just the way they are?”

However, the ads ask no question at all. Rather, they create a cognitive dissonance between the striking images and the simple phrase, “Don’t Vote: Things are fine just the way they are.”

The website encourages the download of posters, banners and flash video. The campaign is getting buzz in the blogosphere, but will it actually get that youthful voter in the voting booth?

By the way, it may be hard to see in the image to the left, but Lady Liberty is giving us the finger!

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