Psychology of Consumer Behaviour |

Tuesday, December 29, 2009

Speed up or Slow Down? Trend says Slow Down!

Just when you thought that everything was all Red Bull and speed and energy were the thing, now comes news that the 2010 trend is to slow down. Here's how

Mary Jane's Relaxing Soda
According to their website it, "delivers euphoirc relaxation and focus to a stress-filled life" and all within a few minutes. Contains cane sugar, passion flower extract and kava. Kava is a 1000 year old folk medicine. Mary Jane's was developed by a guy who was laid off by a nutritional supplement company. His name- Matt Moody (no kidding)
This one is being called "weed in a bottle."

Ex Chill

"Kick back, put your feet up and daydream." For the "overworked, over-clubbed, under-slept or stressed out."Contains chamomile, Valerian, lemon balm and B vitamins. Developed by the UK guys who founded the Extreme Sports Channel.

Slow Cow

Launched in Quebec in 2008, Slow Cow was packaged to parody Red Bull. Instead of the two bulls fighting we have two cows relaxing.The main ingredient is L-Theanine an amino acid that increases levels of GABA in the brain. The claim is that it produces relaxation without causing sleepiness. Other ingredients: chamomile, passiflora, Valerian, Tilia cordata and hops. They recommend drinking a slow cow in situations of stress, after intense physical effort, before an exam and in case of insomnia...I don't know --doesn't that sound contradictory?

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