Psychology of Consumer Behaviour | Scoop.it

Tuesday, September 28, 2010

Porn-a-hol?

Skyy vodka's sex with a bottle campaign is getting some people all hot and bothered.

In defense their marketing director Maura McGinn says. "We're an adult product consumed mostly in the evening and in flirtatious situations."

The U.S. Distilled Spirits Council's advertising code says: "Beverage alcohol advertising and marketing materials should not rely upon sexual prowess or sexual success as a selling point for the brand."

Somebody wants attention, and somebody is getting it.

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